Time Inc. Begins Offering Digital Magazine Subscriptions in Newsstand

As noted by AllThingsD, Apple and Time Inc. appear to have settled their long-running differences over digital magazine subscriptions, with Time launching iPad-only subscriptions for its magazines through Newsstand. According to a press release from Time, the offering addresses all 20 of its consumer magazines, which include Fortune, People, Sports Illustrated, and Time.

sports illustrated ipad subscriptions
Time was prepared to launch iPad subscriptions for Sports Illustrated two years ago, but Apple refused to allow Time to bill subscribers directly rather than going through the iTunes Store mechanism where Apple would keep 30% of the revenue and limit publisher access to subscriber information. As a result, iPad users were initially limited to purchasing titles on a single-issue basis.

Nearly a year later, Apple and Time reached an agreement to allow print subscribers to receive free access to the iPad editions of the publisher's major magazine titles. But digital-only subscriptions remained off the table even as other major publishers such as Hearst were accepting Apple's subscription terms and rolling out their own offerings.

AllThingsD notes that it is unclear what changed between Time and Apple to now allow full-fledged digital subscriptions, including whether Time simply relented or if it was able to obtain some concession from Apple.

It could be as simple as Time Inc. trying to boost sales, which haven’t been stellar recently — a slump at its People magazine title is particularly troublesome for the publisher. Or perhaps parent company Time Warner got some other concession from Apple for one of its other units, like HBO or Turner.

Digital subscription pricing for Time titles varies, but a flagship title like Sports Illustrated is being offered at a $3.99 monthly rate or a $38.99 annual rate, a significant discount from the $4.99 single-issue pricing for the weekly magazine.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Top Rated Comments

jonathanbruck Avatar
134 months ago
Newsstand

Am I one of the few that still doesn't use Newsstand?
I think the majority don't use it. I keep looking at iTunes o see if anything pops up that want to subscribe to, but its a lot of fringe/garbage magazines. I just don't understand why digital editions of newspapers & magazines cost as much as print when they have nowhere near the production and distribution cost.
Score: 6 Votes (Like | Disagree)
rhett7660 Avatar
134 months ago
Am I one of the few that still doesn't use Newsstand?

Nope. I think there are a few who still don't. I have it for just a few magazines that are not offered via zinio. I like it, no complaints. Wish the prices were a little better than their printed version. But that is for another topic. :)
Score: 4 Votes (Like | Disagree)
Apple... Avatar
134 months ago
Am I one of the few that still doesn't use Newsstand?
Score: 4 Votes (Like | Disagree)
CodexMonkey Avatar
134 months ago
Ummm, Apple is adding a 30% right off the top as a new cost. The magazine's business model is based upon getting 100% of the net price of the magazine. Yes, some of that 100% goes to printing & distribution but traditional printing & distribution delivery doesn't involve giving Apple 30%.

If, as a publisher, you publish a hardback or paperback novel priced at £9.99, Waterstones (as an example) will not pay a penny more than 50% of the cover price to buy it from you, And, in a lot of retail chains, including the larger franchises of newsagents, the same applies. Consequently, Time will get nowhere near 100% of the net price for a printed magazine, more like 50% (the newsagent pockets the rest), plus they STILL have to fund printing and distribution. Consequently, Apple only taking 30% starts to look very inviting indeed.
Score: 3 Votes (Like | Disagree)
spazzcat Avatar
134 months ago
Ummm, Apple is adding a 30% right off the top as a new cost. The magazine's business model is based upon getting 100% of the net price of the magazine. Yes, some of that 100% goes to printing & distribution but traditional printing & distribution delivery doesn't involve giving Apple 30%.

Or, another way to think about this: if Apple took 5% or 10% instead of 30%, the pricing offered to us could be cut by 20-25% and Apple could still make money being a digital distributor for these companies. 30% of gross is a LOT of new cost.

I'm pretty sure the real newsstands take the standard 30-40% retail markup....
Score: 2 Votes (Like | Disagree)
Tiger8 Avatar
134 months ago
I was just wondering. The only magazine I read from time to time is Reader's Digest, but I get the print version of it in the mail.

I second that, I can still subscribe to most magazines for $6 a year (Details, Spin, Fast Company, GQ, etc...) and a little more for weekly ones, why would I pay 1000% more just to see it on my iPad?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
iPad Pro Big Ol Logo

Five Features Rumored for the New iPad Pro Expected Next Month

Wednesday September 21, 2022 1:36 am PDT by
Rumors suggest Apple will announce new 11-inch and 12.9-inch iPad Pro models as soon as next month. The new iPads will be the first update to the iPad Pro series since April 2021 and will be an overall incremental upgrade that brings new capabilities and functionality to the highest-end iPad. According to reports, Apple is planning an event for October to announce the new iPad Pro models, a...
ios 16 lock screen feature

Some iOS 16 Users Complain About Slow Spotlight Search and Battery Drain

Wednesday September 21, 2022 4:25 am PDT by
It's been nine days since Apple released iOS 16 to the public, bringing major changes to the Lock Screen, Messages, Maps, and more. In the days following the release, some users have encountered several issues on their iPhones, ranging from slow system performance to battery drain. In the past few days, iPhone 14 Pro users have shared specific bugs related to Apple's latest high-end iPhones, ...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
apple watch ultra reddit 1

Lucky Customer Gets New Apple Watch Ultra Two Days Early

Wednesday September 21, 2022 2:03 pm PDT by
With millions of devices shipping out to customers with every Apple launch, there's occasionally someone who gets lucky and gets a new product ahead of schedule. This time around, Redditor playalisticadillac received an Apple Watch Ultra from AT&T two days before the official debut, sharing some images on the social media site. The images include an unboxing and comparisons to the...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...