Apple Reportedly Set to Open Up Apple TV to Third-Party Developers at WWDC

apple tv 2010 obliqueFollowing up on its report from last week claiming that Apple will show off the operating system for its future television set product at next week's Worldwide Developers Conference, BGR now briefly reports that Apple will be using the event to introduce a new software development kit (SDK) to allow third-party developers to build apps for the Apple TV.

We have heard from a trusted source that Apple will be introducing a TV SDK at WWDC next week. This would enable third-party developers to create software for Apple’s TV products.

The report reveals no other details on Apple plans, but we do note that Steve Jobs himself admitted just as the revised Apple TV was launching in September 2010 that the company could open an App Store for the Apple TV "when the time is right".

With rumors of an Apple television set continuing to build, Apple may now consider the time right to begin allowing developers to build apps for the existing Apple TV set-top box ahead of the company's larger entry into the market.

Related Roundups: Apple TV, tvOS 14
Tag: bgr.com
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

ModestForumName Avatar
116 months ago
I still hold by the idea that a television set is NOT what they're planning. I think the "cracked" format is the current Apple TV. They're cheap, upgradable and gives a user freedom to do what they will with their tv screen. Imagine having an obsolete tv in 3 years and having to buy a new one. That's not a perfect solution, therefore, not apple.
Score: 27 Votes (Like | Disagree)
newyorksole Avatar
116 months ago
you know what this means right? some developers have already had access to the Apple TV SDK and will be present to demo some apps!
Score: 24 Votes (Like | Disagree)
HobeSoundDarryl Avatar
116 months ago
I don't really understand the real purpose of apps on your TV
Look at a product like Roku which has tons of "channels" (as apps). Instead of having one company who publicly calls the :apple:TV a hobby showing it a little love when they feel like it, you can have hundreds or thousands of developers filling in the gaps on all of the things various pools of people wish that it could do.

Also look at the jailbreak features for :apple:TV. These exist because those developers want more out of the little box than it delivers "as is". With an app store some of those kinds of "apps" could become apps (without a jailbreak required). Again, it extends the functionality for those interested in "more".

Thirdly, mentally time travel back to when the iPhone launched with just the handful of apps that Apple chose to include. Imagine it it had stayed that way (only Apple developing apps for the iPhone). Now think about how much utility & fun were added when the third parties got to contribute apps. That should frame the concept of potential for this little iDevice too (imagine what the third parties will be able to do... and then think about what you can't imagine that they'll do too).

Personally, this is (IMO) the best rumor for WWDC. Sure I definitely need a new Macbook Pro but I'm more excited about this rumor than the others.
Score: 20 Votes (Like | Disagree)
profets Avatar
116 months ago
If we can get some XMBC and Plex action like this on the 1080p Apple TV and not worry about jailbreaking I'll buy 3.
Score: 18 Votes (Like | Disagree)
basesloaded190 Avatar
116 months ago
Finally! This will probably be the thing that makes me retire my gen 1 Apple TV and upgrade.
Score: 17 Votes (Like | Disagree)
DTphonehome Avatar
116 months ago
If true, this is WAY bigger news than retina macs. Every network, HBO, movie streaming service, and hulu are going to drop apps immediately.
Score: 15 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...