John Browett, Apple's New Head of Retail, Sends Introductory Email to Store Employees

john browett headshotApple's new senior vice president of Retail, John Browett, has introduced himself to Apple Retail employees in an email obtained by IFO Apple Store.

Team,

At last I've officially started at Apple, and it's great to be here. I've had the chance to meet many of you at stores in the U.S. and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world.

It's incredibly impressive to be on the inside of Apple Retail. Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn't agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience.

There will be much more to share in the weeks ahead, and I'm looking forward to meeting everyone over time.

I am thrilled to work with all of you as we build the future of Apple Retail together.

Browett, who joins Apple from British electronics retailer Dixons, started work at Apple on April 20, nearly six months after former retail head Ron Johnson left the company to head up JC Penney's turnaround efforts. Browett was awarded restricted stock units worth more than $60 million as an enticement to stay with the company for the next five years.

Top Rated Comments

peterh988 Avatar
131 months ago
The Dixons influence, coming to an Apple Store near you!

Score: 13 Votes (Like | Disagree)
rdowns Avatar
131 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.


Thanks you for your rant. I'll take Tim Cook's judgement over yours any day.
Score: 12 Votes (Like | Disagree)
scotty321 Avatar
131 months ago
John Browett was in charge of the #1 WORST RETAILER IN THE ENTIRE UK.

Dixons has more customer service complaints than almost any other company in the UK. Even mentioning the word Dixons gets people rolling their eyes and shaking their heads "no" in the UK. Nobody respects Dixons, because everyone has been burned by Dixons.

So WHAT IN THE WORLD can this guy POSSIBLY do for Apple, except COMPLETELY DESTROY what was once an incredible retailing experience created by Ron Johnson?

John Browett understands Apple & excellent customer service about as much as I understand flying a rocketship to the moon.

And for Tim Cook to hire this guy is just inexcusable. John Browett should not be allowed to even put one finger on the Apple brand. He is poison. Someone has got to get rid of this guy before he destroys everything.
Score: 9 Votes (Like | Disagree)
WannaGoMac Avatar
131 months ago
Here's hoping he doesn't screw up a good thing...
Score: 7 Votes (Like | Disagree)
basesloaded190 Avatar
131 months ago
Wrong photo?

No?
http://www.apple.com/pr/bios/john-browett.html
Score: 6 Votes (Like | Disagree)
rdowns Avatar
131 months ago
I just Googled 'uk worst electronic retailer' - the first named store was Dixons, third hit from the top. Try it for yourself.


And I just googled best uk electronics retailer and Best Buy was first and Dixon's third. :rolleyes:
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...