Apple Increases iAd Payout to Developers to 70%

110326 iad iconOver the weekend, Apple informed developers that the company has now increased iAd payouts from 60% to 70% of revenue.

We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.

- The revenue share for the iAd Network is now 70% to the Developer.

This move had been previously predicted in mid-February by AdAge and confirmed by Apple the following day, but went into effect as of April 1. While the 10% increase is expected to further entice developers to use the iAd service, AdAge reports it is also to compensate developers for decreasing ad revenue.

The extra money will compensate for lower ad rates and serve as added incentive for developers to build businesses on Apple devices, even though they may grab a bigger audience or more ad revenue creating apps for Google's Android devices, which now outnumber Apple smartphones in the U.S.

Apple has repeatedly cut the minimum advertising expenditure for iAds, and most recently has removed the per-click fees from ads, now relying on impressions alone, according to the original report.

Top Rated Comments

miles01110 Avatar
158 months ago
So basically iAd is a flop.
Score: 18 Votes (Like | Disagree)
Matthew Yohe Avatar
158 months ago
That combined with android devices leapfrogging IOS devices.

If apple doesn't change IOS drastically they really are doomed.

You forgot the sarcasm tag.
Score: 9 Votes (Like | Disagree)
MentalFloss Avatar
158 months ago
Here’s the one Apple product I don’t mind failing. :p

You actually prefer ugly "standard" ads over iAd? May I ask why?

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While the 10% increase is expected to further entice developers
I know, I will get hated for this, but it is either a "10% point increase" or a "16.7% increase". A "10% increase" would have made the percentage go from 60% to 66%.
Score: 7 Votes (Like | Disagree)
Zxxv Avatar
158 months ago
Can't stand ads on the internet and on mobile Devices. Never click unless by accident. Be happy to see no adds.
Score: 6 Votes (Like | Disagree)
nick_elt Avatar
158 months ago
I think the solution is to introduce a cheaper iPhone.
Like the 3gs? 3rd best selling handset?
Score: 4 Votes (Like | Disagree)
axonic labs Avatar
158 months ago
Not to mention that mobile ads cost users money in terms of bandwidth (small amount but non-zero) and shorter battery life (see http://www.theverge.com/2012/3/19/2884902/android-apps-battery-efficiency-study).



Can't stand ads on the internet and on mobile Devices. Never click unless by accident. Be happy to see no adds.
Score: 4 Votes (Like | Disagree)

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