Apple Hires Adobe Executive Todd Teresi to Run iAd Program

todd teresiBloomberg's Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to head up its iAd mobile advertising unit. Additional information on the hire will be forthcoming.

Apple has hired Adobe's Todd Teresi to head iAd. Story coming....

Teresi has served as VP of Adobe's Media Solutions division for the past nine months, having previously held positions with Quantcast, Yahoo, and PriceWaterhouseCoopers.

iAd, which has reportedly struggled to gain momentum due to high pricing and Apple's demands for substantial creative control, was launched in July 2010 following Apple's acquisition of mobile advertising firm Quattro Wireless earlier in the year.

The iAd division was led by former Quattro founder and CEO Andy Miller, who then left Apple in September 2011 to take a venture capital position. iAd has since been overseen by Eddy Cue, who is also responsible for the iTunes Store, App Store, iBookstore, and iCloud.

Update: Satariano has now filed his full report on Teresi's hiring.

Apple Inc. hired Adobe Systems Inc. executive Todd Teresi to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled.

Teresi, who was vice president of Adobe’s media solutions group, has already started at Apple as vice president of iAd, said two of the people, who declined to be identified because the move hasn’t been announced. Teresi is reporting to Eddy Cue, a senior vice president who also oversees Apple’s iTunes and the App Store.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Foldable iPhone 2023 Feature 1

Foldable iPhone Display Production Begins Ahead of Launch Next Year

Wednesday July 9, 2025 10:59 pm PDT by
Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports. The first foldable iPhone's displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...

Top Rated Comments

wikus Avatar
177 months ago
They should run all the ads through Flash.
Score: 10 Votes (Like | Disagree)
wikus Avatar
177 months ago
why adobe? i thought the entire company was full of idiots who don't know what they are doing?

Yeah, a company that generates 3.8 Billion dollars of revenue in a single year is a clear sign of having employees with an IQ well below 80.
Score: 9 Votes (Like | Disagree)
HitchHykr Avatar
177 months ago
A number of developers made good amount of money from iAd

And many, many, many more, do not.
Score: 7 Votes (Like | Disagree)
Small White Car Avatar
177 months ago
why adobe? i thought the entire company was full of idiots who don't know what they are doing?

Not exactly. Adobe's problem is that they were once run by great engineers and are now run by marketing people.

So since Adobe's problem is 'too many ad guys,' poaching an ad guy out of there kind of makes sense.
Score: 7 Votes (Like | Disagree)
Dr McKay Avatar
176 months ago
When it comes to Flash on Mac

Fixed that for you. ;)
Score: 4 Votes (Like | Disagree)
cvaldes Avatar
176 months ago
Has anyone seen an iAd? I only saw one and that was only because I downloaded an app that had them to see what it was all about
Approximately 20 billion apps have been downloaded from the App Store.

It's pretty likely that someone else has seen an iAd.
Score: 4 Votes (Like | Disagree)