TV Industry Preparing for Voice Recognition Interfaces in 2012 - MacRumors
Skip to Content

TV Industry Preparing for Voice Recognition Interfaces in 2012

siritv
Apple iScreen concept by Ciccarese Design

Businessweek reports on the movement towards voice-activated TV remotes in the coming year. The move seems triggered by Apple's plans to enter the TV market in the near future. Steve Jobs said that he had finally "cracked it", referring to the TV user interface. Most believe that this revelation relates to Apple's Siri voice recognition system, and the industry is on the move:

Whether the rumors are true that Apple is planning to release a TV set by 2013, Siri-like voice recognition is headed for the living room. Microsoft (MSFT) is already there, via its Xbox 360 game console, and Comcast (CMCSA), Samsung Electronics (SHCAY), LG, and Sharp are working on voice-enabled features for TV sets, set-top boxes, and related products.

Businessweek suggests an voice command as simple as "Record the next episode of Modern Family" as a much needed improvement over the current solution. Jakob Nielsen of Nielsen Norman Group goes on to say "Anything would be better than what we have now."

Upcoming remote devices are said to look more like iPhones than traditional remotes, with possibly a single physical button to activate the microphone. Others are working to simply embed microphones around the living room and eliminating a physical remote altogether. Nuance suggests that 5% of TVs could be voice controlled by Christmas 2012.

We've previously reported about competitors "scrambling" to identify what an Apple television set might look like. The lead up is reminiscent to the large number of tablet plans from competitors in the months leading up to the original iPad launch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Popular Stories

Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

hollin Avatar
194 months ago
.
Score: 22 Votes (Like | Disagree)
ECUpirate44 Avatar
194 months ago
TV companies are already scrambling because of the rumored "iTV" that we know nothing about.
Score: 9 Votes (Like | Disagree)
194 months ago
The only problem with voice recognition on TVs is that it could interfere when commanding volume. If the TV is too loud, then the mic may pick that up. "Turn volume down to ten." "Did you say, 'buy a Snuggie?'"

Why do people keep thinking this?

Obviously they're gonna add a trigger where the TV volume will go mute when Siri is on.
Score: 7 Votes (Like | Disagree)
HobeSoundDarryl Avatar
194 months ago
Relative to all this "Siri can't hear over the TV volume" nonsense, why not just program the system to ignore the audio stream for the television programming so that Siri can't hear it at all (like noise canceling headphones, but much better since the "noise" would be very specific and precise)? Then, Siri would just hear the sounds in the room that are NOT playing through the TV.
Score: 6 Votes (Like | Disagree)
longofest Avatar
194 months ago
In my opinion, in order for Apple's television solution to really be a revolutionary product, it will have to do more than just have a Siri-remote (http://www.techperfect.net/2011/11/the-challenge-facing-an-apple-television/). That would be a nice feature, but remember that most televisions don't live alone in an isolated environment - they are connected to stereos that have their own complicated "universal" remotes.

In order to really crack the TV - and therefore the living room - Apple needs to have their Siri remote not only be able to command the TV, but all of the other devices that you have. Maybe they'd use Airplay? Maybe they'd use HDMI control?

That's before we even start talking about content and content synchronization.

----------

The only problem with voice recognition on TVs is that it could interfere when commanding volume. If the TV is too loud, then the mic may pick that up. "Turn volume down to ten." "Did you say, 'buy a Snuggie?'"

Saying this is like saying that playing music from a phone is a bad idea because it would interfere with phone calls.
Score: 6 Votes (Like | Disagree)
MacsRgr8 Avatar
194 months ago
Apple must be laughing its socks off!

A statement in a biography claiming to "have cracked it" and the whole TV industry is adjusting their 2012 goals to compete with it...

Kinda pathetic, not?
:rolleyes:
Score: 5 Votes (Like | Disagree)
Latest Stories
New Siri Remote is $59 and Compatible With These Apple TV Models
New Siri Remote is $59 and Compatible With These Apple TV Models
1 minute ago
HomeView's Wall Model: Pay More, Get Less Speaker
HomeView's Wall Model: Pay More, Get Less Speaker
14 minutes ago
HomeView Touts These 5 Privacy Features
HomeView Touts These 5 Privacy Features
21 minutes ago
Apple Watch Ultra 3 Gets Major Discounts at Amazon and Best Buy
Apple Watch Ultra 3 Gets Major Discounts at Amazon and Best Buy
29 minutes ago
Apple TV Finally Gaining Apple Intelligence and Siri AI
Apple TV Finally Gaining Apple Intelligence and Siri AI
31 minutes ago
ADT to Offer In-Home Installation of Apple's New HomeView and More
ADT to Offer In-Home Installation of Apple's New HomeView and More
35 minutes ago
HomeView Needs an iPhone or iPad for Some AI Features
HomeView Needs an iPhone or iPad for Some AI Features
59 minutes ago
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More
1 hour ago
Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299
Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299
2 hours ago
Apple Announces $149 HomePod Mini 2 With Siri AI, 'Sound Glow', and Four-Speaker Surround Sound
Apple Announces $149 HomePod Mini 2 With Siri AI, 'Sound Glow', and Four-Speaker Surround Sound
2 hours ago
Apple HomeView Won't Be Available in the European Union
Apple HomeView Won't Be Available in the European Union
2 hours ago
New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, and More
New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, and More
2 hours ago
Apple Announces 'HomeView' Smart Home Hub
Apple Announces 'HomeView' Smart Home Hub
2 hours ago
Beats and Pokémon Team Up for Special-Edition Beats Pill Speaker
Beats and Pokémon Team Up for Special-Edition Beats Pill Speaker
2 hours ago
Apple's Next Launch is Today: 'Welcome Home' in New York
Apple's Next Launch is Today: 'Welcome Home' in New York
2 hours ago
Apple Explains Why Chrome Users Should 'Switch to Safari'
Apple Explains Why Chrome Users Should 'Switch to Safari'
2 hours ago
Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro
Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro
2 hours ago
BOE's Cracking Glass Problem Threatens OLED iPad Supply Plans
BOE's Cracking Glass Problem Threatens OLED iPad Supply Plans
3 hours ago
iPhone Takes Bigger Slice of a Shrinking Smartphone Market
iPhone Takes Bigger Slice of a Shrinking Smartphone Market
4 hours ago
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
Apple 'Welcome Home' Launch: Everything to Expect Tomorrow
22 hours ago
You Can Now Set Up Your iPhone Duo Pre-Order - Do It Before Friday
You Can Now Set Up Your iPhone Duo Pre-Order - Do It Before Friday
22 hours ago
Apple Plans Two-Day Event to Showcase Trio of New Macs and iPad Mini
Apple Plans Two-Day Event to Showcase Trio of New Macs and iPad Mini
23 hours ago
Apple and Pokémon Tease Special Pikachu-Themed Beats Pill Speaker
Apple and Pokémon Tease Special Pikachu-Themed Beats Pill Speaker
23 hours ago
Apple Announces 'Indie Games Week' on App Store
Apple Announces 'Indie Games Week' on App Store
1 day ago
Amazon Discounting 2026 MacBook Pro by as Much as $600 This Week
Amazon Discounting 2026 MacBook Pro by as Much as $600 This Week
1 day ago
Apple Watch Ultra 1 vs. Ultra 4 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Ultra 1 vs. Ultra 4 Buyer's Guide: Is It Worth Upgrading?
1 day ago
Apple Watch SE 3 Available From Just $199.99 on Amazon
Apple Watch SE 3 Available From Just $199.99 on Amazon
1 day ago
Tim Cook Visits China for the Third Time in 2026
Tim Cook Visits China for the Third Time in 2026
1 day ago
OLED iPad Mini Could Be $200 More Expensive Than Current Model
OLED iPad Mini Could Be $200 More Expensive Than Current Model
1 day ago
Apple Launches Special Edition AirPods 5 in India
Apple Launches Special Edition AirPods 5 in India
1 day ago