Steve Jobs on an Apple Television: No Need for 'All These Complicated Remote Controls'

bits applesiri blog480The New York Times publishes an interview with Steve Jobs biographer Walter Isaacson which among other topics may touch a bit further on Apple's plans for a connected television set.

Isaacson had quoted Jobs in his biography as saying that he had "finally cracked" the difficulties in building an Apple television set, describing "the simplest user interface you could imagine" and iCloud integration for content. In the wake of the book's release, it was reported that Apple is indeed working on a Siri-enabled TV, an innovation that would fit with Jobs' description of his rethinking of the television.

The new interview with Isaacson suggests that input methods were indeed one of Jobs' primary concerns regarding a TV set, lending credence to the idea of a Siri-enabled device.

I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”

Essentially reiterating comments shared last week at a Fortune meeting, Isaacson notes that beyond television, Jobs was also working on textbooks and photography as his next areas of focus, but it remains to be seen whether and how Apple pursues those areas of exploration without Jobs at the helm.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

KnightWRX Avatar
166 months ago
How does an Apple Siri based TV solve the "multiple" remote problem ? My TV only has 1 remote, the others are for the different boxes that hook up to the TV...
Score: 9 Votes (Like | Disagree)
Hastings101 Avatar
166 months ago
I must be one of the only people that thinks talking to my TV would be a lot more work than just pushing a button on a remote control lol
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
166 months ago
WHole point of this tv is to remove all said "different boxes". Just stop and think about it. A TV that would NEVER need anything attached other than ethernet.

So Apple is planning on giving me Blu-ray, PS3, Xbox360, a complete 7.1 DTS sound receiver with speaker hook-ups and HDMI switching in their Apple TV set ?

Talk about a nightmare... having to upgrade this 3000$ TV each time I wanted to upgrade one part of the setup.
Score: 7 Votes (Like | Disagree)
c3pa Avatar
166 months ago
Can HE just be revived, or cloned, or something?

Guys like JOBS should live 200 or 300 years at least.

THAT would be a game changer. Revolution every couple of years. Joy in products, technology dreams, great - INSANELY GREAT stuff.

Now imagine if we're left with only GATES and BALMERS.
Score: 7 Votes (Like | Disagree)
Eidorian Avatar
166 months ago
It's about time. Remote controls for TVs are very complicated, and there are so many of them (TV, DVR, cable, etc.).

What's complicated with pressing a power button the changing the channel or the volume. Talking to your t.v is dumb. "Change channel" "The increase volume" "The go to channel 434". What a joke.
The number is the problem and not the complexity.
Score: 6 Votes (Like | Disagree)
joneill55 Avatar
166 months ago
The downside with a Siri-enabled TV set is that it would need to be smart enough to realize when you are just talking while the show is going so that it will not do any unexpected commands. I'd also imagine that you'd need a quiet room in order to speak to the TV set. Even with dual-noise canceling microphones it would still be strained.


Somehow I gotta believe they've figured this one out :-)
Score: 6 Votes (Like | Disagree)