Steve Jobs on an Apple Television: No Need for 'All These Complicated Remote Controls'

bits applesiri blog480The New York Times publishes an interview with Steve Jobs biographer Walter Isaacson which among other topics may touch a bit further on Apple's plans for a connected television set.

Isaacson had quoted Jobs in his biography as saying that he had "finally cracked" the difficulties in building an Apple television set, describing "the simplest user interface you could imagine" and iCloud integration for content. In the wake of the book's release, it was reported that Apple is indeed working on a Siri-enabled TV, an innovation that would fit with Jobs' description of his rethinking of the television.

The new interview with Isaacson suggests that input methods were indeed one of Jobs' primary concerns regarding a TV set, lending credence to the idea of a Siri-enabled device.

I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”

Essentially reiterating comments shared last week at a Fortune meeting, Isaacson notes that beyond television, Jobs was also working on textbooks and photography as his next areas of focus, but it remains to be seen whether and how Apple pursues those areas of exploration without Jobs at the helm.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

KnightWRX Avatar
126 months ago
How does an Apple Siri based TV solve the "multiple" remote problem ? My TV only has 1 remote, the others are for the different boxes that hook up to the TV...
Score: 9 Votes (Like | Disagree)
Hastings101 Avatar
126 months ago
I must be one of the only people that thinks talking to my TV would be a lot more work than just pushing a button on a remote control lol
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
126 months ago
WHole point of this tv is to remove all said "different boxes". Just stop and think about it. A TV that would NEVER need anything attached other than ethernet.

So Apple is planning on giving me Blu-ray, PS3, Xbox360, a complete 7.1 DTS sound receiver with speaker hook-ups and HDMI switching in their Apple TV set ?

Talk about a nightmare... having to upgrade this 3000$ TV each time I wanted to upgrade one part of the setup.
Score: 7 Votes (Like | Disagree)
c3pa Avatar
126 months ago
Can HE just be revived, or cloned, or something?

Guys like JOBS should live 200 or 300 years at least.

THAT would be a game changer. Revolution every couple of years. Joy in products, technology dreams, great - INSANELY GREAT stuff.

Now imagine if we're left with only GATES and BALMERS.
Score: 7 Votes (Like | Disagree)
Eidorian Avatar
126 months ago
It's about time. Remote controls for TVs are very complicated, and there are so many of them (TV, DVR, cable, etc.).

What's complicated with pressing a power button the changing the channel or the volume. Talking to your t.v is dumb. "Change channel" "The increase volume" "The go to channel 434". What a joke.
The number is the problem and not the complexity.
Score: 6 Votes (Like | Disagree)
joneill55 Avatar
126 months ago
The downside with a Siri-enabled TV set is that it would need to be smart enough to realize when you are just talking while the show is going so that it will not do any unexpected commands. I'd also imagine that you'd need a quiet room in order to speak to the TV set. Even with dual-noise canceling microphones it would still be strained.


Somehow I gotta believe they've figured this one out :-)
Score: 6 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
iphone12cameras

iPhone Helps to Identify Rare Form of Cancer

Friday July 23, 2021 4:00 am PDT by
A photo taken on an iPhone has helped to identify a rare form of cancer, according to news reports. A mother of three from Gainesville, Florida took a photo of her three-month-old son using her iPhone and its True Tone flash, which highlighted an abnormality in his right eye. The boy's mother, a labor and delivery nurse, recalled learning about retinoblastoma during her training....
iphone 13 blue with text

iPhone 13 May Support 25W Fast Charge Power Adapter

Friday July 23, 2021 2:52 am PDT by
The iPhone 13 may support faster-charging speeds with a 25W power adapter, compared to the current limitation of the iPhone 12, which only supports fast charging at up to 20W, according to a rumor originating from China. The iPhone 12 supports fast charging with a 20W or higher power adapter; however, even if users use a more powerful wall adapter, the iPhone itself only supports up to 20W....
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...