Steve Jobs on an Apple Television: No Need for 'All These Complicated Remote Controls'

bits applesiri blog480The New York Times publishes an interview with Steve Jobs biographer Walter Isaacson which among other topics may touch a bit further on Apple's plans for a connected television set.

Isaacson had quoted Jobs in his biography as saying that he had "finally cracked" the difficulties in building an Apple television set, describing "the simplest user interface you could imagine" and iCloud integration for content. In the wake of the book's release, it was reported that Apple is indeed working on a Siri-enabled TV, an innovation that would fit with Jobs' description of his rethinking of the television.

The new interview with Isaacson suggests that input methods were indeed one of Jobs' primary concerns regarding a TV set, lending credence to the idea of a Siri-enabled device.

I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”

Essentially reiterating comments shared last week at a Fortune meeting, Isaacson notes that beyond television, Jobs was also working on textbooks and photography as his next areas of focus, but it remains to be seen whether and how Apple pursues those areas of exploration without Jobs at the helm.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
Apple iPhone 14 color lineup feature

Apple Now Selling Refurbished iPhone 14 Models

Friday May 24, 2024 11:15 am PDT by
Apple today added refurbished iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max devices to its online store for refurbished products, offering the prior-generation iPhones at a discount for the first time since their 2022 launch. The iPhone 14 is available starting at $619, the iPhone 14 Pro is available starting at $759, and the iPhone 14 Pro Max is available starting at $849. ...
top stories 25may2024

Top Stories: iOS 17.5.1 Fixes Concerning Photos Bug, All-New iPhone 17 Model Rumored, and More

Saturday May 25, 2024 6:00 am PDT by
It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026. Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods...

Top Rated Comments

KnightWRX Avatar
164 months ago
How does an Apple Siri based TV solve the "multiple" remote problem ? My TV only has 1 remote, the others are for the different boxes that hook up to the TV...
Score: 9 Votes (Like | Disagree)
Hastings101 Avatar
164 months ago
I must be one of the only people that thinks talking to my TV would be a lot more work than just pushing a button on a remote control lol
Score: 8 Votes (Like | Disagree)
KnightWRX Avatar
164 months ago
WHole point of this tv is to remove all said "different boxes". Just stop and think about it. A TV that would NEVER need anything attached other than ethernet.

So Apple is planning on giving me Blu-ray, PS3, Xbox360, a complete 7.1 DTS sound receiver with speaker hook-ups and HDMI switching in their Apple TV set ?

Talk about a nightmare... having to upgrade this 3000$ TV each time I wanted to upgrade one part of the setup.
Score: 7 Votes (Like | Disagree)
c3pa Avatar
164 months ago
Can HE just be revived, or cloned, or something?

Guys like JOBS should live 200 or 300 years at least.

THAT would be a game changer. Revolution every couple of years. Joy in products, technology dreams, great - INSANELY GREAT stuff.

Now imagine if we're left with only GATES and BALMERS.
Score: 7 Votes (Like | Disagree)
Eidorian Avatar
164 months ago
It's about time. Remote controls for TVs are very complicated, and there are so many of them (TV, DVR, cable, etc.).

What's complicated with pressing a power button the changing the channel or the volume. Talking to your t.v is dumb. "Change channel" "The increase volume" "The go to channel 434". What a joke.
The number is the problem and not the complexity.
Score: 6 Votes (Like | Disagree)
joneill55 Avatar
164 months ago
The downside with a Siri-enabled TV set is that it would need to be smart enough to realize when you are just talking while the show is going so that it will not do any unexpected commands. I'd also imagine that you'd need a quiet room in order to speak to the TV set. Even with dual-noise canceling microphones it would still be strained.


Somehow I gotta believe they've figured this one out :-)
Score: 6 Votes (Like | Disagree)