Apple Looking to Launch Siri-Enabled Television Set by 2013

Apple is definitely building a television set, according to Nick Bilton of the New York Times. The TV, which will include extensive voice control courtesy of Siri, could be announced as soon as late 2012 with a consumer release in 2013. Bilton quotes anonymous sources saying that an Apple television is a "guaranteed product for Apple" because "Steve thinks the industry is totally broken", which is echoed by passages in Steve Jobs' biography.

bits applesiri blog480
Bilton says the project has been in the works for years, perhaps as far back as 2007 (the year the iPhone launched and the company launched the Apple TV set-top box. As far as controlling the new set:

It’s the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: “Put on the last episode of Gossip Girl.” “Play the local news headlines.” “Play some Coldplay music videos.” Siri does the rest.

Of course this experience goes beyond just playing TV shows or the local news. As the line between television programming and Web content continues to erode, a Siri-powered television would become more necessary. You aren’t going to want to flip through file folders or baskets of content, checking off what you want. Telling Siri to “play videos of cute cats falling asleep” would return an endless YouTube stream of adorable napping fur balls.

Bilton firmly believes the television is coming, but says the company "still has quite a bit of work to do on the project", citing the physical design of the TV in particular. He also cites the expense of the display itself, though those prices are falling rapidly.

In a bid to set aside the speculation about if an Apple television is in the works, the piece finishes simply, "it is coming though. It’s not a matter of if, it’s a matter of when."

Apple television mockup courtesy Nick Bilton/New York Times

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

netnothing Avatar
134 months ago
"Siri, show me something on TV that doesn't suck"

(TV explodes)

-Kevin
Score: 51 Votes (Like | Disagree)
Scott90 Avatar
134 months ago
Shouting "SHOW ME PORN" through open windows at houses where they have an Apple television will then become my new hobby.
Score: 34 Votes (Like | Disagree)
4look4rd Avatar
134 months ago
Sounds pretty cool, but you would need a bluetooth headset for it to work I would think.

Just the addition of a mic on the remote control would work better than a clumsy headset :p
Score: 30 Votes (Like | Disagree)
diamond.g Avatar
134 months ago
Hope they add it user recognition. It would suck to have my child interrupt my channel changing experience...
Score: 25 Votes (Like | Disagree)
PeterQVenkman Avatar
134 months ago
Sounds pretty cool, but you would need a bluetooth headset for it to work I would think.
Microphone in the TV. I talk to my Xbox using kinect, no headset. It's doable.


Just the addition of a mic on the remote control would work better than a clumsy headset :p
Excellent idea.
Score: 19 Votes (Like | Disagree)
tomvcs Avatar
134 months ago
"tv on, pornography"
Score: 17 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...