The Financial Times' web app has drawn more than 1 million readers since June, growing by 300,000 readers since late September. However, the raw numbers don't tell the whole story.

In its press release about breaking the 1 million mark, the FT staff built an infographic with data from its mobile website. 20 percent of FT page views are from mobile devices, and 15 percent of its digital consumer subscriptions initiate on mobile, showing that the paper is having good luck attracting readers to its pricey business-focused readership.

ftinfographic
But most revealing is this chart showing the distribution of readership broken out by time-of-day and whether readers were using a smartphone, tablet, or reading on a desktop. As a financial paper, this data reflects the behavior of a higher-income, white-collar readership.

Smartphone and tablet readership spikes in the morning, then drops as readers use their desktops to keep up with the news during the day, then tablet use rises in the evening as users commute and arrive home.

Top Rated Comments

incoherent1 Avatar
148 months ago
The colors of the icons for smartphone and tablets are switched when you move from the icons to the graph. Presumably the dark red signifies smart phones in the graph (pink for tablet), although it's unclear given the confused icon colors.
Score: 3 Votes (Like | Disagree)
BJB Productions Avatar
148 months ago
I don't use this app, but I find this to be pretty true for me. Phone in the morning; not a lot of time, so just whip it out. Computer during day/work hours, and then snuggle up with the iPad later at night.
Score: 2 Votes (Like | Disagree)
AmpSkillz Avatar
148 months ago
The colors of the icons for smartphone and tablets are switched when you move from the icons to the graph. Presumably the dark red signifies smart phones in the graph (pink for tablet), although it's unclear given the confused icon colors.
Desktop and tablet also have text which is the same color as the icon but smartphone has the same color text as tablet, so they were not just switched.The tablet icon looks like a large version of their smartphone icon. They actually used a different tablet graphic above this graph in the original uncropped version of this infographic. (Original (http://9to5mac.files.wordpress.com/2011/11/financial-times-web-app-usage-full-infographic.jpg))

My guess is that they were in a hurry and simply enlarged the smartphone icon for the tablet icon and and meant to recolor one of them, but recolored the wrong one and forgot the text.

I would like to know which color really goes with which device.
Assuming that coloring is the only mistake and that positioning on the graph is accurate, this is what it should look like.

Score: 1 Votes (Like | Disagree)
5H3PH3RD Avatar
148 months ago
Wow, this makes the blog? Is this not common sense? I can't say those graphs,surprise me, if you'd ask me to draw you said graph that's what I'd have drawn, Mr Golson struggling for things to write.....
Score: 1 Votes (Like | Disagree)
coder12 Avatar
148 months ago
The colors of the icons for smartphone and tablets are switched when you move from the icons to the graph. Presumably the dark red signifies smart phones in the graph (pink for tablet), although it's unclear given the confused icon colors.

No kidding.

Consistency. It's a good thing.
Score: 1 Votes (Like | Disagree)
mrsir2009 Avatar
148 months ago
Looks like people go on the website at work on their work desktops, and before & after work on their tablet or smartphone.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...