Financial Times Web App More Popular Than Native iOS App

by

The Financial Times reports its web app, launched this past June, has more readers than the version sold on the App Store, which has since been removed.

The web app has more than 700,000 readers according to Reuters. The FT chose to develop an HTML5 app rather than a native iOS app because Apple takes a 30% cut of subscription revenue made through the App Store, and refuses to hand over all the personal data on customers who subscribe to publications -- data which is worth a lot of money to publishers.

FT.com Managing Director Rob Grimshaw told Reuters that the new Web-based app was drawing more traffic than the version that was sold through the App Store.

"People who are using the app are spending much more time with the content," he said. "They are consuming about three times as many pages through the app as they are through the desktop in an average visit."

The FT's Web-based mobile app accounts for 15 percent of FT.com subscriptions and 20 percent of total FT.com page views from mobile users, Grimshaw said.

The FT said that it was having no difficulty driving users to the mobile app, saying a simple message on the top of the FT's website has successfully driven traffic to the HTML5 app. "The world outside the App Store is not cold and desperate. Discovery is no problem at all."

Top Rated Comments

(View all)
Avatar
116 months ago

Site hits does not equal app downloads. That doesn't mean it's not impressive and doesn't have strong value to have a web app versus a native one, especially if you disagree with Apple's rules, but it's not a one-to-one comparison.


Doesn't matter

"spending much more time with the content," he said. "They are consuming about three times as many pages through the app as they are through the desktop in an average visit."

Is the key part.

More time + More page views = higher advertising costs.

Advertisers love sites with longer views and increase readership.
Score: 6 Votes (Like | Disagree)
Avatar
116 months ago
I'm not buying that unless they are talking about gross hits or those who went to check out the site once. FT has some pretty creepy paywall policies which I found out with the app. Your "ten free articles per month" end up being zero. It always said I had used up my ten. Unless you subscribe to the print version at $250/yr and then to the online version for a further $350, you get nothing. Subscribing binds the user into a perpetual renewal contract unless canceled well in advance of the anniversary date at which time you lose any remaining time on the subscription. With FT being unable to count to 10, I opted for The Economist which offers free, full access with a print subscription. Those who can afford $600 per year for the FT are welcome to it.
Score: 5 Votes (Like | Disagree)
Avatar
116 months ago
Wonder if other news papers will follow suit? Such as the times.
Score: 4 Votes (Like | Disagree)
Avatar
116 months ago



Well I actually canceled my subscription because they were pushing this web app idea so hard. I take the train to work every day where I only have a very slow to partly non-existent Internet connection. So I used to download the ft before leaving and read it on the train. Not possible anymore. Thanks FT. And I am sure I ain't the only one who feels that way.


It is still possible, the web app downloads in exactly the same way for offline reading. That's exactly what I do before getting on a train or plane.

I was sceptical about the web app when they first announced it, but I think it's works excellently and kudos to them producing something so seamless out with the app store.
Score: 1 Votes (Like | Disagree)
Avatar
116 months ago
If cloud computing is the future, then web apps are the futer as well.
Score: 1 Votes (Like | Disagree)
Avatar
116 months ago

The Financial Times reports its web app, launched this past June (https://www.macrumors.com/2011/06/07/financial-times-wont-give-apple-a-cut-drops-ios-for-web-app/), has more readers than the version sold on the App Store, which has since been removed (https://www.macrumors.com/2011/08/30/apple-kills-financial-times-app-for-in-app-subscription-non-compliance/).


:confused:

In other news, Ford outselling Pontiac which has since been discontinued.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...