Many readers are now enjoying some of the quirkier responses coming from Siri, Apple's intelligent assistant built into the iPhone 4S. The Wall Street Journal spoke with one of the co-founders of the original Siri and how they approached instilling Siri with personality:
"There were many conversations within the team about whether it should be gender neutral" or "should have an 'attitude,' " said Mr. Winarsky, who didn't go to Apple, and still works at SRI. The result, before the software was bought by Apple, was "occasionally a light attitude," he said.
According to a different person who actually worked at Apple on the Siri project, Apple focused on keeping Siri's personality "friendly and humble -- but also with an edge". According to their source, they were thinking "How would we want a person to respond?" while developing the software.
The Siri group is said to be one of the largest software teams at Apple and the crafted responses are to try to forge an emotional tie to customers. MacRumors forum readers are posting their favorite responses in this discussion thread.
Siri launched as an exclusive feature for the iPhone 4S and allows users to speak questions and requests directly to their iPhone.
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Wednesday July 16, 2025 6:50 am PDT by Joe Rossignol
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September.
MacRumors concept
In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models.
The report includes ...
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
I have been really impressed with Siri. Last night Siri blew me away when I said "Add oatmeal to my groceries note". I felt certain Siri wouldn't have any idea what I meant. A second later Siri says okay and pops up my already existing grocery list in notes and adds Oatmeal on a new line at the end of the list ... I was stunned.
Yes, but it's not what they use to contact the ship. That would be a communicator (TOS) or combadge (TNG). Tricorders are used to scan things.
Yeah, but tricorders don't have "airplane mode" either. It was a joke. If siri said "your communicator is in airplane mode" that would be way too generic a tech term and some people would actually get confused and think siri was actually telling them an error message. When you're making a joke for *extremely* broad audiences in a technical context then you have to make sure that your joke can't possibly be misinterpreted.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.