adobe premiere pro 5 5 boxAs first tipped by The Loop late yesterday, Adobe today revealed in a broad press release on its video technologies that its video content creation tools have seen sales increase by 45% on the Mac side this year. Adobe cites switchers from Apple's much-maligned Final Cut Pro X as the primary driver for the growth.

Adobe Creative Suite 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro.

Following the poor reception of Final Cut Pro X, Adobe quickly took advantage of the situation to offer significant "switcher" discounts to users moving from either Final Cut Pro or Avid's Media Composer to Adobe's Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5 packages. The program, limited to commercial customers, offers 50% of the standard cost of Adobe's applicable products.

Top Rated Comments

samcraig Avatar
147 months ago
For the naysayers who believe that FCPX was widely adopted and that users will just adapt - this is evidence of the contrary.

I believe Apple could have avoided this by waiting on the release until it had resolved some of the features it lacked. Or if FCPX was marketed differently and FCP 3 wasn't pulled at the same time.
Score: 13 Votes (Like | Disagree)
MondayNgt Avatar
147 months ago
Final Cut X was always a solution in search of a problem. The workflow that NLE's like the classic Final Cut Pro and others established worked and has worked very efficiently. If anything else, I think all a lot of people wanted out of a Final Cut update was a 64-bit upgrade to better support newer equipment.

But that's a dead horse argument, fast forward to now and here is the result. Even if sticking with the classic Final Cut, it's the end of the line for that program and if an editor MUST learn a new program eventually, it's smarter to invest long-term into Adobe or Avid as professionals are their primary market, whereas consumers are for Apple.

Aside from that, Premiere supports many file formats, integrates very well with all your other Adobe apps, is comfortable to switch over to if familiar with Final Cut classic and most of all, CAN import your old Final Cut files (unlike FCPX). It's really a no-brainer move and makes sense why sales are up.
Score: 8 Votes (Like | Disagree)
R2D2 xx Avatar
147 months ago
I use Adobe Premiere 5.5 on my Mac Pro. Love it. I dont know what Apple was thinking with Final Cut X. Fail.
Score: 7 Votes (Like | Disagree)
notjustjay Avatar
147 months ago
The question is whether the switchers stay with Adobe for the coming years.

A hobbyist like me can probably switch at the drop of a hat ("Hmm, I didn't like using that one, for my next project I'll switch to the other one") but anyone in a professional capacity -- and anyone working in a group environment -- isn't going to have time or money to waste switching back and forth between platforms. You pick one, you learn it, you stick with it.

Once gone, these people are going to take a LOT of convincing to switch back to FCP.
Score: 6 Votes (Like | Disagree)
480951 Avatar
147 months ago
Apple is capable of making mistakes and bad choices, just like any other company. They aren't infallible.
Score: 6 Votes (Like | Disagree)
Lone Deranger Avatar
147 months ago
I just bought the Adobe CS5.5 Production Premium package myself. With that 50% discount it was cheaper than a single Photoshop Extended license, which really was the only thing I genuinely needed. And I didn’t even have to offer proof of owning FCP. Well done Adobe!
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 5 Exclusive Features

Saturday December 3, 2022 10:55 am PST by
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year. There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
top stories 3dec2022

Top Stories: M2 Max Benchmark Leak, iPhone 15 Camera Rumor, and More

Saturday December 3, 2022 6:00 am PST by
With Black Friday and Cyber Week shopping events winding down and the calendar flipping over to December, our attention is starting to turn to 2023 and all of the Apple news we're expecting to see. This week saw an alleged benchmark leak for an "M2 Max" chip expected to make an appearance in upcoming Macs like the MacBook Pro early next year, as well as fresh rumors about the iPhone 15...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...