With the release of the iTunes Match Beta to developers earlier week, there has been a lot of confusion about whether or not the service was "streaming" or not.
Early hands on videos seemed to show that iTunes Match was a streaming service for both the Mac and iOS devices. Music would play over the internet, but not appear to be permanently downloaded to your device.
Apple, however, later denied that the service was actually streaming. Instead they described it as "a simultaneous listen and download". We labeled the distinction one of semantics and still considered it streaming based on what had been observed in the early build.
With the release of iOS Beta 7, however, Apple is right and iTunes Match (for iOS) is a listen and download service, and not a streaming one. InsanelyGreatMac put together a new video of how things have changed with this latest release.
Songs that are played are now permanently downloaded to your iPhone, iPod or iPad library. Even if you skip past a song, the entire song is saved directly to your device. That means as you listen to music, songs are pulled from the iCloud and stored. The main distinction is that users may have to manually free up space over time. Once a song is deleted, it will again be available for download once again in the same manner.
As a result, the original impression of streaming may have just been an iOS user interface bug or simply an oversight by Apple. What makes us think it was not just an interface bug is the fact that songs are still streamed in iTunes Beta for Mac. Even with the newest iTunes beta release from tonight, users can reportedly stream songs from iTunes Match and those songs are not saved permanently to their Mac. Mac users must explicitly press the iCloud button to download and save songs locally -- of course, this could change.
Apple's clearly continuing to tweak and make changes to iTunes Match, and we hear there remain a lot of bugs in the interface itself. We should know more for certain when the software seeds stabilize as we approach the expected launch this fall.
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Top Rated Comments
iCloud allows you to have 20,000 of your songs in the cloud and available on all your iOS devices... while a 16GB iPhone could only hold 3,000 songs.
If you're out somewhere, and you suddenly wanna listen to some Jimi Hendrix, you can download your Hendrix songs to your iPhone.
Whether it's pure streaming, or playing while downloading or whatever you wanna call it... iCloud gives access to all your songs anywhere you have a data connection.
Otherwise... you gotta wait to get home to add new songs to your phone.
Wow. Sounds like you're part of the hate brigade. Don't like it, don't buy it. Simple.
Personally, I like the idea that I don't need to remember sync an album to my iPhone. I can just get it whenever I want. I'll gladly pay for that convenience.
Let's remember song catalogues too...there are countless songs that I listen to that just aren't available on Spotify or any of the other streaming apps, so they would be useless to me. Different users, different needs. Again, simple.
I don't think you get match. You could never redownload songs you didn't purchase from iTunes. That's what it is. Match is for all those songs you own that you DIDN'T get from iTunes. Most of my library is CD rips. Match will see all those songs, and let you download whichever ones you want at any time. They won't all fit on my iPhone, so it's nice to know that if I'm out of town or on the go I can basically change out the songs on my phone at any time. An option just to stream would be nice, but meh, what if I don't have 3g or wifi? It's nice that what I've been hearing is downloaded.