Apple Proposing a Massive Glass-Roofed Retail Store on the Third Street Promenade

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At the Santa Monica Planning Commission tonight, Apple is believed to be proposing a dramatic new Apple Retail Store on the Third Street Promenade in Santa Monica, California. As first noted by Curbed, the proposal is from an unnamed retailer who is seeking to construct a new 8,084 square foot commercial building in the place of an existing three story Borders Bookstore.

The applicant is listed as "Howard Robinson" and the property owner as ASB/Blatteis Promenade Holdings, LLC, but one look at the renderings (above and below), and it's clear that this is an Apple Retail store project.

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The proposal (PDF) is for a one-story, 34-foot high commercial building with an "expansive floor-to-ceiling height accentuated by a transparent glass ceiling." The front will be entirely glass that will project from stone paneled side walls. A 5,210 sq foot basement will also be included.

The applicant also intends to implement a transportation program for employees to travel to and from the store using alternative modes of transportation. Full-time employees will be offered $100 monthly transit subsidy and a $20/month bicycle reimbursement subsidy as well as bicycle parking in the basement level.

Apple has been making some major upgrades to their retail stores in the recent months. Their 5th Avenue Store in New York is undergoing a $6.6 million upgrade while a new Grand Central project has also been making headlines.

Apple, of course, already has an Apple Retail store on Santa Monica's Third Street Promenade, but it has been said to get very crowded on weekends, so this may represent an upgrade and replacement to the existing store.

Top Rated Comments

mukade Avatar
164 months ago
Glass is always a good idea in an earthquake zone.
Score: 35 Votes (Like | Disagree)
Ahheck01 Avatar
164 months ago
Wouldn't all that light shining down make it a little difficult to see what's being displayed on the LCD panels of the various products?

If the ceiling glass is auto-dimming, color me impressed.
Score: 16 Votes (Like | Disagree)
bchreng Avatar
164 months ago
Wouldn't all that light shining down make it a little difficult to see what's being displayed on the LCD panels of the various products?
Score: 11 Votes (Like | Disagree)
AdeFowler Avatar
164 months ago
Love all the experts on here. I bet Apple's architects are glad they stumbled on this thread ;)

Besides, I think it's a Microsoft store.
Score: 10 Votes (Like | Disagree)
arn Avatar
164 months ago
so,

As pointed out to me on twitter, there is a NYC store that's similar, though looks a little smaller



http://www.apple.com/retail/upperwestside/
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
164 months ago
In the UK, we have something called 'planning permission'. And there's no way a glass roof would be approved in an earthquake zone! (not that we have large quakes in the UK...)

If they are allowed to construct such a building then it's madness and puts everyone inside at risk.
Modern buildings built in earthquake zones are built to very strict standards and are very safe. Take the huge earthquake in Japan this year - it was one of the 5 largest earthquakes ever recorded since 1900, but virtually all the deaths were from the resultant Tsunami, not the earthquake. Countless glass towers hundreds of meters high in Tokyo survived with little or no damage.

In addition, modern safety glass of the type used in commercial buildings is very strong. In fact, concrete is often reinforced with glass fibers to make it stronger. Even in the unlikely event that something did cause it to fail, it breaks into small harmless pellets - NOT razor sharp shards.

Do you really think that Apple's architects don't know what they're doing and/or aren't familiar with California building codes?
Score: 9 Votes (Like | Disagree)

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