Apple Proposing a Massive Glass-Roofed Retail Store on the Third Street Promenade

apple2t
Click for larger images

At the Santa Monica Planning Commission tonight, Apple is believed to be proposing a dramatic new Apple Retail Store on the Third Street Promenade in Santa Monica, California. As first noted by Curbed, the proposal is from an unnamed retailer who is seeking to construct a new 8,084 square foot commercial building in the place of an existing three story Borders Bookstore.

The applicant is listed as "Howard Robinson" and the property owner as ASB/Blatteis Promenade Holdings, LLC, but one look at the renderings (above and below), and it's clear that this is an Apple Retail store project.

apple1t2
The proposal (PDF) is for a one-story, 34-foot high commercial building with an "expansive floor-to-ceiling height accentuated by a transparent glass ceiling." The front will be entirely glass that will project from stone paneled side walls. A 5,210 sq foot basement will also be included.

The applicant also intends to implement a transportation program for employees to travel to and from the store using alternative modes of transportation. Full-time employees will be offered $100 monthly transit subsidy and a $20/month bicycle reimbursement subsidy as well as bicycle parking in the basement level.

Apple has been making some major upgrades to their retail stores in the recent months. Their 5th Avenue Store in New York is undergoing a $6.6 million upgrade while a new Grand Central project has also been making headlines.

Apple, of course, already has an Apple Retail store on Santa Monica's Third Street Promenade, but it has been said to get very crowded on weekends, so this may represent an upgrade and replacement to the existing store.

Top Rated Comments

mukade Avatar
128 months ago
Glass is always a good idea in an earthquake zone.
Score: 35 Votes (Like | Disagree)
Ahheck01 Avatar
128 months ago
Wouldn't all that light shining down make it a little difficult to see what's being displayed on the LCD panels of the various products?

If the ceiling glass is auto-dimming, color me impressed.
Score: 16 Votes (Like | Disagree)
bchreng Avatar
128 months ago
Wouldn't all that light shining down make it a little difficult to see what's being displayed on the LCD panels of the various products?
Score: 11 Votes (Like | Disagree)
AdeFowler Avatar
128 months ago
Love all the experts on here. I bet Apple's architects are glad they stumbled on this thread ;)

Besides, I think it's a Microsoft store.
Score: 10 Votes (Like | Disagree)
arn Avatar
128 months ago
so,

As pointed out to me on twitter, there is a NYC store that's similar, though looks a little smaller



http://www.apple.com/retail/upperwestside/
Score: 10 Votes (Like | Disagree)
Reason077 Avatar
128 months ago
In the UK, we have something called 'planning permission'. And there's no way a glass roof would be approved in an earthquake zone! (not that we have large quakes in the UK...)

If they are allowed to construct such a building then it's madness and puts everyone inside at risk.
Modern buildings built in earthquake zones are built to very strict standards and are very safe. Take the huge earthquake in Japan this year - it was one of the 5 largest earthquakes ever recorded since 1900, but virtually all the deaths were from the resultant Tsunami, not the earthquake. Countless glass towers hundreds of meters high in Tokyo survived with little or no damage.

In addition, modern safety glass of the type used in commercial buildings is very strong. In fact, concrete is often reinforced with glass fibers to make it stronger. Even in the unlikely event that something did cause it to fail, it breaks into small harmless pellets - NOT razor sharp shards.

Do you really think that Apple's architects don't know what they're doing and/or aren't familiar with California building codes?
Score: 9 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
app store blue banner

U.S. Antitrust Legislation Would Require Users to Be Able to Delete All Pre-Installed Apple Apps [Updated]

Wednesday June 16, 2021 11:26 am PDT by
Update: Bloomberg inaccurately interpreted the original comments and has since drastically changed the wording of its article. The original Bloomberg piece said that Apple would be prohibited from pre-installing its own apps on iPhones. The updated Bloomberg article has been rewritten to clarify that the antitrust legislation prohibits Apple from preventing users from removing Apple-created...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...