As noted by Italian site Macitynet.it [Google translation], promotional materials for OS X Lion have begun appearing in third-party retail stores, with a location of retail store chain Euronics displaying a large free-standing banner as well as smaller table-top signage highlighting the new multi-touch gesture support found in OS X Lion.
The new signage advertises OS X Lion as being "now on all new Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.
Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.
Numerous sources have indicated that Apple's retail stores are planning "overnights" tonight in which staff will change out promotional materials and update other aspects of the store layouts. Tonight's activities are presumably related in large part to OS X Lion, as the stores have reportedly received hard drives containing the new operating system. Other reports have claimed that Apple will indeed be releasing OS X Lion and new MacBook Air models tomorrow.
Update: The Macitynet.it report has been pulled by request. We have also received word that the Euronics location has removed its prematurely-posted Lion signage.
Top Rated Comments
See what I did there..:D
Buzz kill.
And don't forget to yell at the kids to get off your lawn.
Dude shut up.
You have no idea what you're talking about and you're trying to freak everybody out.
Show me a picture where you can clearly see there is no backlight...or thunderbolt...etc.
Why would Best Buy have no Airs for a week?
Lion and MBA's are coming out tomorrow whether you like it or not.
Stop trolling.
I see you all the time on MacRumours, and you're such an idiot.
That's $29 IF you're a student AND IF you have Windows Vista.
So no. Windows 7 is not $29. And even if it were, I wouldn't use it if they paid me $29.
I tested tons of pornography on Lion and it all worked fine.
So you can all upgrade with no problems. Your stuff will work.