Lion Promo Materials Begin Appearing in Third-Party Stores as Apple Plans Overnights

lion standing banner euronics
As noted by Italian site Macitynet.it [Google translation], promotional materials for OS X Lion have begun appearing in third-party retail stores, with a location of retail store chain Euronics displaying a large free-standing banner as well as smaller table-top signage highlighting the new multi-touch gesture support found in OS X Lion.

lion gesture promo euronics
The new signage advertises OS X Lion as being "now on all new Macs" and encourages users to "take a tour" of the new operating system. The machines on display have not, however, been updated to Lion yet.

lion gift card dixons
Meanwhile, other signage promoting the sale of standard App Store gift cards to cover the purchase of OS X Lion has also popped up in at least one store of Dutch retail chain Dixons. Gift cards not only allow customers to effectively purchase OS X Lion for others, but also provide those without a credit card with a means to purchase content from the Mac App Store and Apple's other digital stores.

Numerous sources have indicated that Apple's retail stores are planning "overnights" tonight in which staff will change out promotional materials and update other aspects of the store layouts. Tonight's activities are presumably related in large part to OS X Lion, as the stores have reportedly received hard drives containing the new operating system. Other reports have claimed that Apple will indeed be releasing OS X Lion and new MacBook Air models tomorrow.

Update: The Macitynet.it report has been pulled by request. We have also received word that the Euronics location has removed its prematurely-posted Lion signage.

Top Rated Comments

Mr. Chewbacca Avatar
165 months ago
Looks like the cats out of the bag!!

See what I did there..:D
Score: 12 Votes (Like | Disagree)
davjaxn Avatar
165 months ago
Easy folks.

Take a deep breath.

Yes, it's fun to have a new OS, but we're not curing cancer here.

Enjoy Lion. I'm looking forward to it, too.

But maybe we need to dial down the intensity. I doubt if it will change your lives THAT much.

Don't mean to be a buzz kill - just saying...

Buzz kill.

And don't forget to yell at the kids to get off your lawn.
Score: 11 Votes (Like | Disagree)
ghsDUDE Avatar
165 months ago
Chupa, you don't think they would put an outdated MBA photo in a Lion release banner, do you?

The hype around Lion is drowning out the fact that we don't have enough solid info on the MBA and that portion of the picture is actually the bigger news story.

I think we've got a very serious problem with expectations around the MBA and it's going to be almost crushing if it's released with lower than 4GB of RAM as that will indicate that the pricing isn't "real." You'll need 4GB of RAM to run Lion and the cost of additional RAM will push the costs of the new MBA up closer to where Sony's new "MBA killer" is landing price-wise.

The MBA will still get purchased in high numbers but the lack of TB, no backlit keyboard, and insufficient RAM are going to put a major dent in sales.

I also fully expect Lion will release at least a week before the MBA which is going to be problematic for quite a few people especially since it's rumored that the MBA will be Apple store only.

That means that the crowds to get Lion will have to return if they also want the MBA on the 27th. The forced march to the Apple stores twice in one week will grate on people.

The reason Apple pulled MBA sales from Best Buy and other resellers is they want to keep all the margin for themselves - which is fine but the Apple stores aren't nearly sufficient enough for everyone.

I see danger and peril written all over this.

Dude shut up.
You have no idea what you're talking about and you're trying to freak everybody out.

Show me a picture where you can clearly see there is no backlight...or thunderbolt...etc.

Why would Best Buy have no Airs for a week?

Lion and MBA's are coming out tomorrow whether you like it or not.
Stop trolling.
Score: 9 Votes (Like | Disagree)
MasterHowl Avatar
165 months ago
iToys, iCloud, i...

Simple, automatic, get out your cash or credit card, Steve's got his hand out.

Time to upgrade and pay up.

I see you all the time on MacRumours, and you're such an idiot.
Score: 9 Votes (Like | Disagree)
Flaxxx Avatar
165 months ago
$29 for a whole new OS vs upgrade:
http://www.microsoft.com/student/en/us/windows/buynow/default.aspx


Mac Fanboys need to get educated.

That's $29 IF you're a student AND IF you have Windows Vista.

So no. Windows 7 is not $29. And even if it were, I wouldn't use it if they paid me $29.
Score: 8 Votes (Like | Disagree)
Flaxxx Avatar
165 months ago
Oh, and for those who are afraid Lion won't be compatible with the stuff you do, here is some info:

I tested tons of pornography on Lion and it all worked fine.

So you can all upgrade with no problems. Your stuff will work.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...