Apple Racing to Include Movies and TV Shows in iCloud Service?

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Earlier today, Apple announced that Steve Jobs will anchor the keynote at next week's Worldwide Developers Conference, also taking the unusual step of pre-announcing that Jobs will introduce the company's "iCloud" streaming service at the event.

While virtually all of the recent discussion about iCloud has been about Apple securing agreements with music labels and publishers to allow users to store their purchased songs on Apple's servers for streaming to a variety of devices, CNET reports that Apple may also be racing to secure agreements for movies and TV shows in time for the service's debut. The most specific information seems to be regarding movies:

In the past several weeks, Apple executives have stepped up their attempts to convince some of the major Hollywood film studios to issue licenses that would enable Apple to store its customers' movies on the company's servers, two sources close to the negotiations told CNET. Apple began discussing a cloud service with the studios over a year ago.

The report notes that talks with film studios are ongoing, but one stumbling block appears to be the "HBO window", an agreement between the cable channel and studios Warner Brothers, 20th Century Fox, and NBC Universal that requires those studios to temporarily stop sales and distribution of their content while it is being aired on HBO. Enforcement of such an agreement on cloud services may not be acceptable to Apple and its users who expect to be able to watch their content at any time.

The studios, led by Time Warner, do however seem to believe that cloud distribution is fundamentally different from other mechanisms and thus exempt from the HBO window, although it is unclear if the issue can be cleared up in time for next week's iCloud introduction. But even without such an agreement, Apple could launch the movie portion of the service with other major studios such as Disney, Paramount, and Sony that do not have blackout arrangements with HBO.

Information on potential TV content for iCloud seems to be based on speculation at this point, with the report pointing to Apple's existing "Multi-Pass" and "Season Pass" features that have allowed users to purchase bundles of content as foundation upon which a cloud-based service could be easily built, but it is unclear what the status of any discussions to that end might be.

Rumors of Apple looking to include movies and TV in a cloud-based service are not new, but sources have generally been silent about the negotiations as attention has focused on getting music deals done.

Top Rated Comments

NebulaClash Avatar
148 months ago
Perhaps this is one of the reasons Apple pre-announced iCloud. Puts the studios on notice that this thing is moving ahead, some guys will be on board the train as it leaves the station, and wouldn't you like to clear up these agreements fast so you can get Steve to announce your products too?
Score: 12 Votes (Like | Disagree)
Piggie Avatar
148 months ago
Ah! Great news if this comes true! But Apple would have to allow serious storage space for this...

But they don't need hardly any storage space as they are holding the data already.
You will just need some secret code linked to your iTunes account and it will "Look like" the data is in your account, but it's not there, it's only just a link to the master copy that Apple will stream to you if you request it.
Score: 5 Votes (Like | Disagree)
Piggie Avatar
148 months ago
The more I hear about iCloud, the more convinced it's going to be something I will never use.

I could well be wrong, but I'm getting the impression it's just going to hold copies of stuff you buy from iTunes and that's it.
It's not going to be some "Personal data storage area" to upload your own stuff.

I could see this just being like some iTunesCloud and that's all it is.

Hope I'm wrong as I never buy anything from iTunes, only apps.
Score: 5 Votes (Like | Disagree)
RonHC Avatar
148 months ago
This is known as the longest week of June for Apple fans...
Can't wait for June 6th
Score: 5 Votes (Like | Disagree)
toddybody Avatar
148 months ago
So Apple will store my ripped and handbraked movies for me on the iCloud? Sweet deal
Score: 4 Votes (Like | Disagree)
bobob Avatar
148 months ago
Steve Jobs walks out on stage, raises his hands and says:

"This is the last time you'll have to pay for content, ever! Guaranteed."

The crowd leaps to it's feet for a fifteen minute standing ovation and spontaneously carries Steve off the stage, through the door, and out into the California sun.
Score: 3 Votes (Like | Disagree)

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