White iPhone 4 Sales Officially Begin [Updated]

212452 white iphone 4 finally

As announced, Apple has begun selling the white iPhone 4 in Eastern Hemisphere and European countries as those markets roll around to April 28th. The U.S. and Canada should follow suit in just a few hours as clocks tick over to the new day. While the company is advertising availability on the front pages of its sites in countries where the clock has past midnight, online orders do not yet appear to be available, although third-party retail outlets appear to be free to open their doors.

Even prior to the official release, the white iPhone 4 was making its way into the hands of select customers as certain retail stores initiated early sales of the device.

Steve Jobs and Phil Schiller also conducted a telephone interview with All Things Digital earlier today in which they touched on some of the challenges the company faced in bringing the white iPhone 4 market a full ten months behind schedule.

Update: Video of the white iPhone 4 officially going on sale in Hong Kong.

Top Rated Comments

darkfiber Avatar
139 months ago
It would look good with a Storm Trooper outfit...



:)
Score: 10 Votes (Like | Disagree)
M-Life Avatar
139 months ago
Does anybody notice that these threads about the White iPhone go the same way each and every time?

1) Point out that it is 10 months late
2) That phone is "fugly" or some variation
3) Is anybody really going to buy these things?
4) Women will love them
5) I want one
6) That phone is pug fugly, or some variation
7) Guess no iPhone5 in June
8) rinse and repeat
Score: 10 Votes (Like | Disagree)
Reach9 Avatar
139 months ago
It should instead say:

"Finally. Apple's last chance of milking the iPhone 4 until the iPhone 5 comes out".

I'm more interested on what's to come in a few months!
Score: 4 Votes (Like | Disagree)
Cougarcat Avatar
139 months ago
Does anybody notice that these threads about the White iPhone go the same way each and every time?

1) Point out that it is 10 months late
2) That phone is "fugly" or some variation
3) Is anybody really going to buy these things?
4) Women will love them
5) I want one
6) That phone is pug fugly, or some variation
7) Guess no iPhone5 in June
8) rinse and repeat

9) complaints of a pointless, repetitive thread
Score: 4 Votes (Like | Disagree)
RollTide Avatar
139 months ago
I wanted gray.
Score: 4 Votes (Like | Disagree)
Kentochan Avatar
139 months ago
Hmm... I think I'll still wait for the 5th gen iPhone since I've already held off on the iPhone 4 for this long. Woulda gotten the iPhone 4 if the white one came out alongside the black iPhone 4.
Score: 3 Votes (Like | Disagree)

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