Steve Jobs and Phil Schiller on White iPhone 4 Delays
In a companion piece to the
earlier article highlighting Apple CEO Steve Jobs' interview regarding location tracking issues,
All Things Digital turns the spotlight to the white iPhone 4,
sharing comments from Jobs and Apple marketing boss Phil Schiller regarding the difficulties in bringing the product to market.
"It was challenging," Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. "It's not as simple as making something white. There's a lot more that goes into both the material science of it - how it holds up over time... but also in how it all works with the sensors."
Schiller noted that the company thought it had all of the issues in hand when it introduced the iPhone 4 last year, but it obviously took a lot more work than expected to obtain the quality finished product the company demanded.
Jobs reported that the company's experience with the white iPhone 4 has benefited the company in a number of ways, most obviously bringing some of the lessons learned during the development process to other product lines such as the iPad, where the second-generation device shipped in both black and white from day one.
The white iPhone 4 finally goes on sale tomorrow, although some retail outlets around the world have been letting units out to customers early.
Popular Stories
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range.
From enhanced refresh rates to advanced materials and improved power efficiency, these display...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
The U.S. Court of Appeals for the Ninth Circuit this week upheld a lower court's dismissal of a lawsuit alleging that Apple illegally deceived customers into paying for iCloud storage, according to a court filing. The decision was reported by Law360.
The lawsuit alleged that Apple deceived customers into purchasing iCloud-enabled devices by misleading customers into believing that they can...
2024 is rapidly drawing to a close, but Apple isn't quite done with releases for the year as iOS 18.2 and related operating system updates are arriving very shortly. Apple Intelligence is a major focus for these updates, but there are some other tweaks and improvements arriving for all users.
Looking toward hardware rumors, discussion continues around Apple's work on a foldable iPhone, an...
