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In a companion piece to the earlier article highlighting Apple CEO Steve Jobs' interview regarding location tracking issues, All Things Digital turns the spotlight to the white iPhone 4, sharing comments from Jobs and Apple marketing boss Phil Schiller regarding the difficulties in bringing the product to market.
"It was challenging," Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. "It's not as simple as making something white. There's a lot more that goes into both the material science of it - how it holds up over time... but also in how it all works with the sensors."
Schiller noted that the company thought it had all of the issues in hand when it introduced the iPhone 4 last year, but it obviously took a lot more work than expected to obtain the quality finished product the company demanded.
Jobs reported that the company's experience with the white iPhone 4 has benefited the company in a number of ways, most obviously bringing some of the lessons learned during the development process to other product lines such as the iPad, where the second-generation device shipped in both black and white from day one.
The white iPhone 4 finally goes on sale tomorrow, although some retail outlets around the world have been letting units out to customers early.
Top Rated Comments
Come up with some new (original) material, seriously.
"It's not as simple as making something white"
Steve.
Apparently, the sensors were affected by the white body. This makes sense as it reflects/absorbs light differently than black.
I get your sentiments though...IMO, they shouldnt have showed off the white models until they were ready to deliver.
:confused: I don't see why that's funny... The products you listed don't even use sensors that the iPhone uses so maybe that's why it's not as simple as making something white. Did you even read the article?
They did.
But you guys were too busy coming up with conspiracy theories to listen.