Steve Jobs and Phil Schiller on White iPhone 4 Delays

142516 white iphone 4 views final

In a companion piece to the earlier article highlighting Apple CEO Steve Jobs' interview regarding location tracking issues, All Things Digital turns the spotlight to the white iPhone 4, sharing comments from Jobs and Apple marketing boss Phil Schiller regarding the difficulties in bringing the product to market.

"It was challenging," Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. "It's not as simple as making something white. There's a lot more that goes into both the material science of it - how it holds up over time... but also in how it all works with the sensors."

Schiller noted that the company thought it had all of the issues in hand when it introduced the iPhone 4 last year, but it obviously took a lot more work than expected to obtain the quality finished product the company demanded.

Jobs reported that the company's experience with the white iPhone 4 has benefited the company in a number of ways, most obviously bringing some of the lessons learned during the development process to other product lines such as the iPad, where the second-generation device shipped in both black and white from day one.

The white iPhone 4 finally goes on sale tomorrow, although some retail outlets around the world have been letting units out to customers early.

Top Rated Comments

eastercat Avatar
125 months ago
That's white plastic. This is glass. In case you didn't know, you're comparing two different materials. :rolleyes:

I don't get it... They made white iMacs and Macbooks for years. The top of my Mac Mini is also white. So was the original iPod.

Now for some reason it's a huge challenge for them to make something white? :confused:

Score: 8 Votes (Like | Disagree)
Aduntu Avatar
125 months ago

I wonder if you have to hold the White iPhone differently


Come up with some new (original) material, seriously.
Score: 5 Votes (Like | Disagree)
lukefinch Avatar
125 months ago

I don't get it... They made white iMacs and Macbooks for years. The top of my Mac Mini is also white. So was the original iPod.

Now for some reason it's a huge challenge for them to make something white? :confused:



"It's not as simple as making something white"

Steve.
Score: 5 Votes (Like | Disagree)
toddybody Avatar
125 months ago

I don't get it... They made white iMacs and Macbooks for years. The top of my Mac Mini is also white. So was the original iPod.

Now for some reason it's a huge challenge for them to make something white? :confused:


Apparently, the sensors were affected by the white body. This makes sense as it reflects/absorbs light differently than black.
I get your sentiments though...IMO, they shouldnt have showed off the white models until they were ready to deliver.
Score: 5 Votes (Like | Disagree)
ABernardoJr Avatar
125 months ago

Not as simple as making something white... not like it was for ipod 1g/2g/3g/4g/video, iphone 3g/3gs, ibook/macbook, imac g4/g5/intel and lets not forget the original apple remote...

yeah there's legit reasons for the delay, just really funny that apple has a hard time releasing a white product.


:confused: I don't see why that's funny... The products you listed don't even use sensors that the iPhone uses so maybe that's why it's not as simple as making something white. Did you even read the article?
Score: 4 Votes (Like | Disagree)
tinman0 Avatar
125 months ago

They could have said this 6 months ago. Really.


They did.

But you guys were too busy coming up with conspiracy theories to listen.
Score: 4 Votes (Like | Disagree)

Top Stories

windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
MacBooks black friday

Apple Black Friday 2020: Best Mac and MacBook Deals

Thursday November 26, 2020 8:29 pm PST by
For Black Friday 2020, many retailers have solid deals on a variety of Macs. Apple's new M1 Macs are ones everyone wants right now, but because they're so new, deals on them are fairly sparse, although we are seeing some modest discounts. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
General black friday 20 sale feature 2

Apple Black Friday 2020: Our Top Picks

Friday November 27, 2020 6:16 am PST by
Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today. Note:...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...