Live Coverage of Apple's 'Come See What 2011 Will Be the Year Of' Event

115755 march 2nd event ybca

Apple today is holding a media event at the Yerba Buena Center for the Arts in San Francisco, where it is widely expected to introduce the next-generation iPad. The event is scheduled to kick off at 10:00 AM Pacific Time / 1:00 PM Eastern Time, or just about an hour from now.

There is still no word on whether Apple will be providing live video as it has for the last several media events, so users should check Apple's site in the lead-up to the event to watch for coverage possibilities. Regardless of Apple's own live coverage plans, a number of news sites will be on hand to provide text and photo updates, and we're including links to several of them here. We will also be updating this article with coverage as the media event unfolds and issuing Twitter updates through our @MacRumorsLive account. Separate news stories regarding the event announcements will go out through our @MacRumors account.

- Engadget
- Ars Technica
- Macworld
- CNET
- The Wall Street Journal
- The Loop

Apple's online stores around the world are currently down in advance of the event.

Recent News and Rumors

- 'The Da Vinci Code' and Other Random House Titles Appearing in iBookstore
- Apple to Launch New 'Social' iOS App Tomorrow?
- Apple's Media Event to See Introduction of iPad 2, Cloud-Based MobileMe?
- Steve Jobs to Appear at Tomorrow's Media Event?
- iPad Showing Up as 'Deleted' in Best Buy Inventories

Event Updates

124715 march 2nd stage

- Attendees are in the theater and seated. Apple has requested that all electronic devices be silenced.
- Event beginning.

130426 march 2nd jobs

- Steve Jobs on stage to standing ovation. "We have something great to announce today, and I didn't want to miss it."
- First, a few updates.
- iBooks: Over 100 million books downloaded, and today we're adding Random House with 17,000 books. Now over 2,500 publishers in the iBookstore.
- Just crossed 200 million iTunes Store accounts...can be used in three stores: iTunes, App Store, iBookstore.
- Over $2 billion paid out to App Store developers.
- Recently shipped 100 millionth iPhone.
- We're here to talk about our third post-PC blockbuster product. First there was the iPod, then the iPhone, then the iPad. Most of our revenue comes from these products. Recapping iPad launch..."magical" product, unbelieveable price.
- 2010 was the year of the iPad. Sold almost 15 million of them in just nine months. $9.5 billion in revenue...we've never had a product get off to that fast of a start. Over 90% market share, and competitors flummoxed.
- Over 65,000 iPad apps available. Our competitors have at most 100. Our retail stores have been key to the iPad rollout.
- Showing a video talking about the success of the iPad...Phil Schiller, Ron Johnson on-screen talking about the phenomenon. Highlighting iPad use in Chicago schools, hospitals, etc.
- Jobs back on stage. We'd like to build on the success of 2010. What about 2011...year of the copycats?
- Today we're introducing iPad 2. All-new design...not tweaked, not marginal improvements.

132053 march 2nd a5 500

- New chip: The Apple A5. Dual-core, up to 2x faster. Graphics up to 9x faster. Same low power as A4. First dual-core tablet to ship in volume.

132256 march 2nd thinner lighter 500

- Front- and rear-facing cameras, built-in gyroscope, 33% thinner than iPad 1. 8.8 mm vs. 13.4 mm. Also lighter...moves from 1.5 lbs to 1.3 lbs.

132510 march 2nd white black 500

- Two colors: black and white. White is shipping from day one. Models for AT&T and Verizon, available from day one. Same 10-hour battery life.
- Same price points, same capacities. Starts at $499, and five of the six models are below competitors' entry-level pricing (Motorola Xoom) of $799.
- Ships March 11th in the U.S., 26 more countries on March 25th.
- HDMI mirrored video out from dock connector...$39 adapter provides up to 1080p for all apps while allowing charging.

133038 march 2nd smart cover 500

- Smart Covers. We did a case for the original iPad, but thought we could do better...it's not a case, but a cover. Bends around and acts as a typing stand. Automatically wakes iPad when opened, sleeps iPad when closed. Magnetic. Polyurethane ($39) or leather ($69) in assorted colors (five of each), easy removal.

- Now on to software: iOS 4.3. Scott Forstall on stage to talk about new features and enhancements.
- iPad 2 comes with iOS 4.3. Significantly faster Safari. JavaScript 2x faster.
- iTunes home sharing...access all music, movies, and TV shows on your home computer from your iOS device, wirelessly over Wi-Fi.
- AirPlay improvements: Built-in slideshow options for photos, Third-party apps and websites can now do video and audio.
- iPad switch now can be used for mute or rotation.
- Personal hotspot: iPhone 4 only...share 3G connection via Wi-Fi to other devices.
- Showing video of smart cover.

133829 march 2nd photo booth 500

- New software. Since the iPad now has cameras, we've added Photo Booth. iPad 2 can serve up nine live video streams to preview effects.
- FaceTime. Works between two iPads, between iPad and iPhone/iPod touch, and between iPad and Mac.
- Demoing iPad FaceTime call.
- iOS 4.3 free download on March 11th.
- Jobs back on stage with two more apps to show off. We like doing apps because it gives us perspective and can set the bar for other developers.

134725 march 2nd imovie 500

- iMovie for iPad. Precision editor, multitrack audio recording, AirPlay, universal app.
- Randy Ubillos on stage to give demo. Much more useful on iPad with larger screen size. Can record directly into timeline from the camera. Full multitouch control. Major audio improvements: Sound effects, three audio tracks plus background, etc. New themes. Sharing to YouTube, Facebook, Vimeo, CNN iReport, iTunes.
- $4.99, available in App Store March 11th.

135310 march 2nd garageband 500

- GarageBand for iPad. Touch instruments, or plug in real instruments, etc. Compatible with Mac version. Xander Soren on stage for demo. Showing off piano...sustain button, dynamic volume response: volume based on how hard you tap, uses accelerometer.
- Showing off synth keyboards, drums, guitars.
- Jobs back on stage. GarageBand launches March 11th, $4.99

141009 march 2nd ipad recap 500

- Recapping iPad 2. We think this is going to be the year of iPad 2.
- Now a video.
- Jobs back on stage and wrapping up. Once again talking about marrying technology with the humanities. Looking forward to the post-PC era where hardware and software need to intertwine even more. We think we're on the right path and will be competitive.
- Thanking the teams that have worked on the projects.
- End of presentation...media headed to the hands-on display area.

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...