Some further digging into the newly released iOS 4.3 developer build has revealed settings for a new feature called "Find My Friends". The strings are associated with the Settings app and is related to "MobileMe". The obvious interpretation is that Apple may be looking to offer a location-based friend-finding service like Loopt and Google Latitude.
Services like Loopt allow you to find your friends who near you at any given time by leveraging your mobile phone's GPS signal. The constant updates can broadcast your location to your friends to know who is nearby. Obviously, these sort of systems are opt-in only, but shows what Apple maybe up to in fleshing out their MobileMe service. Steve Jobs wrote in an email in December that the MobileMe service will get "a lot better in 2011".
Location-based services have seen incredible growth and interest in the recent years, with several companies like Twitter and Facebook offering location-based features.
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
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Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Wednesday September 2, 2026 6:31 am PDT by Joe Rossignol
Apple's former hardware engineering chief John Ternus became its CEO on Tuesday, and the company made a controversial decision on his very first day in charge.
As of Tuesday, Apple Maps users in the U.S. see the name "Lake America" instead of Lake Ontario for the Great Lake that straddles the New York—Ontario border.
Apple made this change after the U.S. Geographic Names Information...
