Apple Set to Announce Blockbuster Quarterly iPhone Sales?
Apple is scheduled to announce earnings results for its just-ended fourth fiscal quarter of 2010 on October 18th, and one of the big questions is just how many iPhones the company was able to sell during the three-month period. Apple's highest quarterly iPhone sales to-date came in the quarter ending in March of this year, with 8.8 million iPhones sold. The company's iPhone sales dipped slightly to 8.4 million in the June quarter as a successful iPhone 4 launch in the waning days of the quarter wasn't quite able to offset lagging sales over the majority of the quarter as customers held back in anticipation of the new version.
Fortune takes a look at what Wall Street analysts are thinking as far as iPhone sales for the September quarter, finding a broad range of estimates as supply shortages have led to some uncertainty over just how many iPhones Apple has been able to get out to its customers. Analysts are predicting, however, that Apple will see a record-setting quarter for iPhone sales, with estimates ranging from a low of 10 million to a high of over 13 million. The estimates represent anywhere from 35% to 80% year-over-year growth compared to the 7.4 million iPhones sold in the fourth fiscal quarter of 2009.
Of all its products, none is more important to Apple's bottom line than its smartphone, which generated $5.4 billion in fiscal Q3 -- 40% of the company's total revenue. The iPhone 4, launched three days before the end of that quarter, has been in short supply ever since, making it trickier than usual for analysts trying to estimate sales in advance of Apple's quarterly earnings report.
Averaging analysts' estimates to arrive at a consensus number for the quarter, Apple may be looking at approximately 11.8 million iPhones sold, an increase of 60% year-over-year.
Fortune conducted a similar analysis of iPad sales estimates earlier this week, placing consensus estimates at about 5 million for the quarter, on top of the 3.27 million iPads sold in the launch quarter earlier this year.
Popular Stories
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports.
In this week's "Power On" newsletter, Gurman revealed that the new features in development include:
Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity.
Photos in Messages via satellite: Support for sending photos in the Messages...
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...
