Last week, we presented our belief that the new iOS-based Apple TV was designed to eventually accept third-party apps from its own App Store. Steve Jobs even suggested that Apple was poised to launch an Apple TV App Store when the time was right.
The launch of Apple TV-specific apps would make some sense as Apple continues to find itself competing against Google. Google's recently-announced Google TV offers developers an opportunity to deploy their own applications to that device. We don't expect the Apple TV App Store to allow customers to run existing iOS apps on the device, but instead to open the door to Apple TV-specific apps.
Adding a bit to the evidence is a LinkedIn profile showing a recent Apple intern describing their summer position as an "Apple TV Apps Engineer". While this could represent work on the built-in Apple-supplied functionality, the internal view that the Apple TV is simply a collection of apps seems to be in line with future third-party expansion.
Wednesday July 22, 2026 10:38 am PDT by Juli Clover
Apple today released the second public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini.
You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device.
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Monday August 10, 2026 10:07 am PDT by Juli Clover
Apple today seeded the fifth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the fourth beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Tuesday August 11, 2026 10:20 am PDT by Juli Clover
Apple today released the third public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini.
You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device.
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Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
