Sony Takes on iPhone's Growing Mobile Gaming Popularity in New Ad
Ars Technica highlights a new television commercial for the Sony PSP in which a character mocks the mobile gaming experience on a smartphone that looks suspiciously like an iPhone. In addition to claiming a superior experience on the PSP, Sony also touts $9.99 pricing for some of its older games, closer to the App Store typical high-end gaming price point than that of traditional PSP games.
It's interesting: the PSP is basically setting itself up as an alternative to iPhone games, which is the opposite of how that argument usually plays out. Sony is also promoting inexpensive, older games as a reason to enjoy the PSP instead of looking ahead to big-name upcoming titles.
As the report notes, sagging PSP sales appear to have led Sony to take on the Apple's App Store as a source for gaming on the go. But the strategy carries some significant risk of bringing the iPhone even further into the mainstream gaming world.
The traditional gaming hardware companies have increasingly been looking to Apple as a viable competitor, with Sony planning a new lineup of mobile gaming devices and Nintendo similarly viewing Apple as the "enemy of the future".
Popular Stories
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
Thursday September 21, 2023 10:28 am PDT by
Juli CloverApple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...
