iSuppli Boosts iPad Sales Estimates Through 2012 to Nearly 100 Million
Research firm iSuppli today announced a significant boost to its iPad estimates through the end of 2012, pushing its total estimates for the first three years of product availability to nearly 100 million units.
iSuppli pegs 2010 sales at 12.9 million units, up significantly from an initial "conservative" estimate of 7.1 million
issued at the device's initial launch in early April and on pace to capture an astounding 84% share of the tablet market for the year. Over the slightly longer term, the firm has pushed 2011 estimates from 14.4 million to 36.5 million and 2012 estimates from 20.1 million to 50.4 million.
"The iPad is shaping up to be the 'Tickle Me Elmo' of the 2010 holiday season, with product demand expected to vastly exceed available supply," said Rhoda Alexander, director of monitor research for iSuppli. "Apple has hiked its iPad manufacturing goals to suppliers across Asia. As iSuppli stated in its initial forecast, the key to continuing success will be how quickly Apple responds to issues as they arise and whether the company can align suppliers to meet demand needs. Apple's acceleration of its component demand indicates that the company has raised its iPad production target for 2010. Our latest research indicates there is much higher production than previously expected for two key components: LCD panels and NAND flash."
The report notes that manufacturing production is essentially the primary limitation on iPad sales at the moment, with the company struggling to meet strong demand for the new device. Apple is expected to continue to increase production capacity, however, with increases in both production capacity and yield rates for the device's touchscreen particularly helping to ease the supply crunch.
iSuppli predicts that Apple will revamp the iPad in April 2011 to match the yearly upgrade cycle seen on Apple's iPhone and iPod touch devices. The firm predicts that the next revision will see the addition of a camera, which would appear to be highly likely given Apple's apparent plans to roll out FaceTime video calling to other iOS devices beyond the iPhone, as well as possible new models in various sizes as has been rumored.
Popular Stories
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums.
CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters).
GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year.
The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and changes added with iOS 16.4,...
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said.
Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
