Apple Releases Two New iPhone Ads: 'Dog Lover' and 'Backpacker'


Apple yesterday released two new iPhone commercials, posting them to the company's iPhone ad gallery. The two ads continue Apple's recent pattern of narrative-style commercials showing off multiple applications used in succession.

'Dog Lover' tells the story of a family adopting a new dog, using the iPhone to find an available dog, share pictures of her, find dog parks, and stream webcam footage of her while away from the house.

- Petfinder.com Mobile Application (Free)
- Facebook (Free)
- Hey Walkies (Free)
- iCam ($4.99)

'Backpacker' shares the adventures of a backpacker traveling through Spain and mixes demonstrations of several App Store applications with default applications included on the iPhone. In the commercial, the narrator describes how he uses his iPhone to find information on hostels, share photos with family back home, download apps from the App Store, and automatically translate spoken phrases into Spanish.

- Hostelworld.com (Free)
- Jibbigo Speech Translator English Spanish ($24.99)

Apple has been rolling out a number of new iPhone commercials recently, with three other ones released earlier this month.