Verizon Viewing iPad as Opportunity to Push MiFi Service
Engadget reports on a leaked internal memo from Verizon to its staff members promoting Apple's iPad as an "opportunity" to sell its data plans, seeking to encourage customers to purchase a Wi-Fi iPad model and pair it with Verizon services such as
MiFi to provide cellular data connectivity.
Verizon's proposal comes with a tradeoff for customers. The company cites the $130 premium carried by 3G-capable iPad models, an upfront cost unnecessary for those customers sticking with Wi-Fi models for use with Verizon's data plans. Alternatively, those customers could purchase a MiFi device for as little as $49.99 from Verizon, but that pricing requires a two-year data contract in comparison to the 3G-capable iPad's contract-free data plan pricing.
On the plus side for Verizon, its MiFi device, which taps into the carrier's cellular network to generate a local Wi-Fi network, can be used to provide access to any Wi-Fi enabled devices and up to five at the same time. Compared to AT&T's iPad service, which obviously is limited only to the iPad itself, Verizon's arrangement offers more flexibility for users who might also want to connect their notebook or other device such as an iPod touch to a network while on the go.
Verizon's MiFi proposal does require, however, that users carry a separate device in addition to their iPad. And on the pricing front, the two-year MiFi contract is priced at $39.99 per month for 250 MB of data or $59.99 per month for 5 GB of data, significantly higher that AT&T's contract-free iPad-only data plans priced at $14.99/250 MB or $29.99/unlimited per month. Consequently, Verizon's strategy seems to likely hold appeal primarily for those customers with multiple Wi-Fi devices requiring cellular data access.
Popular Stories
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
Apple today released iOS 18.0.1 and iPadOS 18.0.1, the first updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.0.1 and iPadOS 18.0.1 come two weeks after the launch of iOS 18. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, the...
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
Apple today released macOS Sequoia 15.0.1, the first update for the macOS Sequoia operating system. The 15.0.1 update comes a week after Apple first released macOS Sequoia 15. Mac users can download the macOS Sequoia update by using the Software Update section of System Settings. According to Apple's release notes, macOS Sequoia 15.0.1 fixes a bug that could cause the Messages app...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Following the release of iOS 18 for the iPhone last month, Apple is preparing to release iOS 18.0.1 with bug fixes in the near future. We previously reported that Apple has been internally testing iOS 18.0.1, and today a private account on X with a proven track record of sharing iOS-related information said the update will have a build number of 22A3370. We expect iOS 18.0.1 to be a minor ...
The calendar has turned to October, and it should be another busy month for Apple. Apple is likely to hold another event this month to announce new Macs and iPads, and there are also a couple of iOS 18 updates that are expected to be released soon. Below, we outline six new things to expect from Apple this month. MacBook Pro Apple plans to announce updated 14-inch and 16-inch...
Apple in October will release macOS Sequoia 15.1, bringing to Macs the first Apple Intelligence features such as Writing Tools, new Siri features, Smart Replies, and more. In addition, macOS 15.1 adds a handful of welcome tweaks and improvements to existing Mac capabilities. Here's what we can expect from the first major update to macOS Sequoia later this month. Note that Apple...