Apple Building Cash Reserves for 'Big, Bold' Moves - MacRumors
Skip to Content

Apple Building Cash Reserves for 'Big, Bold' Moves

145506 apple campus

Bloomberg reports on comments from Apple CEO Steve Jobs out of the company's shareholders meeting today regarding Apple's growing war chest of cash and the company's plans for it in the face of questions from shareholders. According to Jobs, Apple is building its reserves for future investments that would be calculated to return significant value rather than simply returning the money to shareholders.

Apple Inc. Chief Executive Officer Steve Jobs said he prefers having cash for investments to paying dividends or doing stock buybacks.

Apple is holding onto cash to take "big, bold" risks, Jobs said at the company's shareholder meeting today. The company had about $25 billion in cash and short-term investments as of December.

Apple Chief Operating Officer Tim Cook mentioned earlier this week at a Goldman Sachs conference that Apple has looked at large companies for acquisitions, but that none have been the right fit. Consequently, Apple has restricted itself to purchasing smaller companies, such as Quattro Wireless and Lala Media, primarily for their technology and talent.

Cook noted that remaining focused on a relatively small number of products and making them the best they can be is key to Apple's strategy and that it would not simply acquire another company to boost its bottom line. A report last month, however, claimed that Apple is becoming more serious about corporate acquisitions in the wake of Google's acquisition of AdMob, a company Apple had been looking at purchasing itself.

In other news from the meeting, all seven members of Apple's Board of Directors, including Jobs, were re-elected by shareholders.

Popular Stories

iphone 17 pro max battery 1 year

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
apple welcome home event

Apple Product Launch Announced for October 13: 'Welcome Home'

Thursday October 8, 2026 9:04 am PDT by
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. Subscribe to the MacRumors YouTube channel for more videos. The home hub is an all-new device that's like a cross between an iPad and...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...

Top Rated Comments

217 months ago
Rumor is Apple is Planning to Buy Microsoft with a Partner. Word is Intel/Apple partnership to purchase Microsoft along with some investors joining the pot.

i find this impossible to consider. what would apple want with microsoft? it would be a liability.
Score: 1 Votes (Like | Disagree)
Latest Stories
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
26 minutes ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
1 hour ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
1 hour ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
2 hours ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
2 hours ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
2 hours ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
16 hours ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
16 hours ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
19 hours ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
20 hours ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
22 hours ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
23 hours ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
1 day ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
1 day ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
1 day ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
1 day ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
1 day ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
1 day ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
1 day ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
2 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
2 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
2 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
2 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
2 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
2 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
2 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
2 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
2 days ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
2 days ago