Macworld San Francisco 2010 Kicks Off This Week

Macworld Expo 2010 kicks off this week at the Moscone Center in San Francisco, California. The significance of this year's Macworld Expo has been significantly reduced due to Apple's decision not to participate. Apple cited the diminished importance of trade shows as a way to connect to its customers.

Macworld has tried to refocus the event and even made scheduling changes to accommodate a larger audience. This year's Macworld Expo was pushed into February to avoid the usual conflict with CES, and even includes Saturday floor show hours for the first time.

The expo takes place from February 11th - 13th, 2010. MacRumors will be in attendance and will provide some coverage of the events. Email to contact us. While Apple will not be in attendance, there has been some whispers that Apple may launch MacBook Pro revisions this Tuesday. Benchmarks for unreleased MacBook Pros were discovered just this past weekend.