New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Legal Demanded Microsoft Stop Laptop Hunters Ads

According to comments made by Kevin Turner, Microsoft's Chief Operating Officer, Apple's legal department reportedly contacted Microsoft to stop running the Laptop Hunters ads. According to Turner:

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

Microsoft's Laptop Hunter ads have been the source of a lot of discussion here on MacRumors. The ads present customers who are looking for a laptop within a specific budget, and specifically target Apple's higher price points as compared to the PCs featured in the ads.