Notebook Event Rumor Wrapup: Winners and Losers

140358 newlaptops 400

With even more media attention on Apple and the rumors surrounding the latest release, more sites have gone out of their way to call out those who got things wrong. While this has given an opportunity for some to say that you shouldn't listen rumors at all, I think it just goes to show that sources matter and not all rumors are created equal.

Much of the blame is being targeted at the Inquistr site who initiated the false rumor that Apple would be releasing an $800 MacBook based on what they described as a "reliable" source. Since we are unable to question these sources directly, the reliablity and reputation falls on the reporting sites that vet these rumors. As has been shown in the past, sites that have little experience in handling Apple rumors have proven to be less reliable.

The Inquisitr was not the only source to suggest price drops, however. Analyst Piper Jaffray has been expecting price drops on both MacBook and MacBook Pros since July. Initially they expected more modest drops (MacBook $1099->$999 and MacBook Pro $1999->$1799), but in the week before the release suggested the prices would fall to as low as $899 even for the aluminum models. It's no secret that we put less value in analyst reports as its difficult to distinguish what is speculation, original information or simply the reciting of circulating rumors.

Winners

The Chinese/Taiwanese web continues to be a major source of photos of unreleased Apple products. Apple.Pro was the most surprising source of legitimate Apple product images this round. Unfortunately, the site has been inconsistent. While their original MacBook Pro images and aluminum casings were spot on, their MacBook images and video were clearly wrong.

Meanwhile, detailed images of the MacBook Pro "brick" enclosure originated from Chinese forums with high quality images finally leaked. It appears that MacHome.com.cn was the original source of these images.

9to5Mac proves itself once more with their long-running "brick" rumor. 9to5Mac revealed that Apple had moved to a new manufacturing process for the new MacBook and also first described the inclusion of a glass trackpad. While they did miss a few other details (plastic MacBooks), the specificity of their accurate information is hard to ignore.

AppleInsider remains a consistent source of accurate Apple rumors. They were the first to reveal that Apple's notebooks would adopt aluminum enclosures akin to the iMac and MacBook Air. Early spottings of MacBook Pros on Apple Campus accurately described the elimination of the Firewire 400 port and "what appear[ed] to be" a mini-DVI port, which turned out to be a mini-DisplayPort. AppleInsider was also the first to report the surprising news that Apple was migrating away from Intel chipsets and was able to later confirm the NVIDIA chipsets.

Daring Fireball's John Gruber accurately predicted that October 14 would be the release date for Apple's new notebooks. Gruber later had a detailed description of the new laptops, though this information didn't come until the evening before their release.

Despite a lively forum debate, it's also clear that Engadget's JR source has had access to photographs of new Apple hardware immediately prior to their launch.

Losers

- Inquisitr - $800 Apple MacBook
- Piper Jaffray - $899 Aluminum MacBooks
- PCPer - MacBook Air shown but not released until January
- PhoneNews - Apple to update MacBook Air with faster processors (August)
- Kevin Rose - Blu-Ray in notebooks (though to be fair, Rose suggested this was from a "bad" source)
- Jason Calacanis - no Apple networked television (though no timeframe was given for the product)
- Fake mockups: one, two, three

Up Ahead

The next major Apple event that is scheduled is Macworld San Francisco 2009 in January 2009, though there has been a suggestion that we may see minor iMac updates prior to then.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Neutral)
Related Forums: MacBook, MacBook Pro, MacBook Air

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...