Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
'Brick' Refers to the MacBook Manufacturing Process
9to5Mac finally puts an end to 'Brick' speculation and claims that 'Brick' refers to the new manufacturing process for MacBooks.
The site also ties this back to recent comments by Peter Oppenheimer that Apple will continue to introduce state of the art products that their competitors are unable to match.
Finally, they expect that the MacBooks will indeed be released on October 14th.
The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers (w/o sharks) and jets of water to carve the MacBooks out of a brick of aluminum.
9to5Mac speculates that this will give Apple strategic and technical advantages over other manufacturers, including improvements in complexity of case design, strength and quality. They also point out that Steve Jobs has been known to focus on the details of factory design with his NeXT startup in the 1980's.The site also ties this back to recent comments by Peter Oppenheimer that Apple will continue to introduce state of the art products that their competitors are unable to match.
Finally, they expect that the MacBooks will indeed be released on October 14th.
Buyer's Guide: MacBook (Don't Buy)
[ 450 comments ]
Amazon is offering customers a chance to save when pre-ordering the Apple Watch Series 5, which is set to be released this Friday, September 20. The retailer's sale is focused on select models of...
Apple premiered its first TV show at the Tribeca TV Festival on Saturday. Dickinson is a period drama that centers on the life of 19th century American poet Emily Dickinson, played by pop star Hailee...
Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch...
On the same day that iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max pre-orders began, some customers are already beginning to see their order statuses shift from "processing" to...
Struggling movie ticket subscription MoviePass is finally shutting down after months of questionable policy changes and what seems like a never ending stream of negative press due to an inability to...
For this week's giveaway, we've teamed up with Jackery to offer MacRumors readers a chance to win a Jackery Explorer 500 Portable Power Station and a Jackery Solar Saga 100W Solar Panel.
...
The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are now available for pre-order on Apple.com and cellular carriers as of this morning. As usual, most carriers are offering some perks if you...
The Academy Software Foundation, a collaborative effort to advance open source software development in the motion picture and media industries, today announced that Apple has joined the foundation as...
