Steve Jobs Acknowledges MobileMe Missteps [Updated] - MacRumors
Skip to Content

Steve Jobs Acknowledges MobileMe Missteps [Updated]

Ars Technica reports that Steve Jobs sent an internal e-mail to Apple employees this evening admitting mistakes in launching MobileMe.

"It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store," he says. "We all had more than enough to do, and MobileMe could have been delayed without consequence."

In particular, Jobs suggested that Apple should have launched the MobileMe services individually rather than in a single, complicated transition. Jobs also outlined a reorganization of management structure in which Eddy Cue, Apple's vice president for iTunes, will add oversight of the App Store and MobileMe to his duties and will report directly to Jobs.

"The MobileMe launch clearly demonstrates that we have more to learn about Internet services," Jobs says. "And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."

MobileMe has been plagued by intermittent service at launch, exorbitant preauthorization charges for members signing up for the free trial, and an extended MobileMe e-mail outage affecting approximately 1% of customers that was not resolved until July 29th.

Update: Ars Technica has now published the full text of the e-mail.

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 6 U.S. States

Thursday July 9, 2026 7:29 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards,...
apple silicon 1 feature

Apple Silicon is Taking an Unexpected Turn

Friday July 10, 2026 7:24 am PDT by
Ever since the Mac switched from Intel processors to Apple silicon starting in 2020, each generation of M-series chips has included higher-end Pro and Max variants. If a recent report proves to be accurate, though, that streak will be coming to an end. According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...