Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Partnering with Inline Video Ad Company?
Podaddies CEO claims that its technology is currently functioning on "connected iPod and iPhone devices" and is working on adding compatibility for disconnected devices. ("Connected" may refer to internet-connected like the iPod touch and iPhone.)
Previous reports have revealed that Apple has been exploring the possibility of in-line video advertising. In-line ads would be video advertisements that would play at the beginning, middle or end of the content itself. In previous discussion it had been suggested that this in-line advertising would presumably discount the cost of the media itself.
Ad supported media could also be add additional flexibility to Television and Movie distribution through the iTunes Store. NBC recently pulled out of the iTunes Store to launch their own distribution. Meanwhile, Hulu is another major industry initiative to offer ad-supported content to consumers directly.