TechDigest.tv reports on hints that Apple is exploring advertising options on its iTunes store. During a recent UK Copyright Tribunal, iTunes CP Eddie Cue is quoted as describing the possibility of advertising in the iTunes store. A footnote in the discussion reveals:
In fact, the iTunes service is funded through retail sales revenue and not at present as a result of advertising. But, said Mr. Cue, Global Vice-President of iTunes, iTunes may well carry advertising in the future -- hence their interest in these Applications.
One system described is in-line advertising as described by "the placement of third party advertising at the start, end or during actual delivery of a Repertoire Work to a customer by way of a permanent download". Additional quotes suggest the ads would be delivered on content whose price has "been artificially depressed to reflect such revenue." (ie. discounted)
The discussion appears to be hypothetical and the original report "stresses" that these discussions were on the "potential of ad-funded downloads" rather than any specific plan. .
There had been rumors that Apple was exploring advertising options for iTunes with older claims that Apple was looking at a way to incorporate ads into Podcasts.
Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Friday August 14, 2026 12:15 pm PDT by Juli Clover
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
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Friday August 14, 2026 6:24 am PDT by Tim Hardwick
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
This year's major iPhone software update isn't all about AI, though, as the following feature list...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.