Apple is holding a media event on September 5th to announce new products. News sites across the web will cover every announcement in detail, while Apple's site will be updated with any new products announced.
The event takes places on September 5th, 2007 at 10AM Pacific time and we will provide links to live coverage.
Some readers prefer watching the keynote themselves without knowing the outcome. Unfortunately, there is no live video feed for the keynote. Instead, Apple will likely post a recorded Quicktime stream (usually) a few hours after the event completes.
For those individuals, we've posted this news story which will be updated with the link to 'The Beat Goes On' event once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.
You can also subscribe to our notification list which will send out an email when the keynote is posted online. The mailing list will only be used for notifications for these spoiler free announcements and you may unsubscribe at any time.
Tuesday October 6, 2026 12:59 pm PDT by Juli Clover
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity.
For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
Thursday October 8, 2026 9:04 am PDT by Juli Clover
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini.
Subscribe to the MacRumors YouTube channel for more videos.
The home hub is an all-new device that's like a cross between an iPad and...
Bloomberg's Mark Gurman recently reported that Apple plans to unveil an all-new home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13, and MacRumors has since learned about another launch slated for later in the month.
Apple is planning to unveil additional new products in the final week of October, according to multiple sources familiar with the matter.
While we do...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
