Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads
Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design.
In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen.
In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall.
In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone.
All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan.
Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch.
Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the longest in the AirPods ad series at one minute, and it features the same general theme as the other videos.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
