Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence.
Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States.
The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch.
The new MacBook Pro's apparent early success may come as a surprise to a vocal crowd of professional users who have criticized, among other things, the notebook's lack of ports and limited RAM. Schiller said the early criticism and debate has been "a bit of a surprise" to him, but common for any new Apple product.
Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts. The research firm has a panel of 4.4 million online shoppers signed up for its services such as Slice and Unroll.me. It is also the exclusive e-commerce data provider for the NPD's Checkout Tracking e-commerce service.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
I've said it before: I think these are priced too highly and Apple is taking advantage of the pent up demand. They've done it before with the iMac retina. It feels disrespectful. But it seems we're willing to take the abuse. :/
Update: Several people have (very respectfully) argued the case that the price hike is justified given the bumps in specs and capabilities. I don't dispute some sort of price hike, just not the one we're getting. Why? Because Apple is no longer the head-and-shoulders-above-the-competition company that it once was. I don't feel that it commands the same price point that it used to. That is, admittedly, a completely subjective opinion. But then so Apple's belief that it is justified in bumping its price by $400 to keep its profit margin. Given the sales figures they are reporting, it seems like they will succeed with it. This time. I just hope they don't get complacent. Nuff said on the topic. If you have the means, the new MacBook is a wonderful machine and I hope folks enjoy it!
The "MacBook Pro" is treated as a single product rather than the group of products it is. Meanwhile, the competitors have hundreds of different models competing, many of which from the same brand.
Of course it will outsell the others when the breakdown is as such.
