Universal just released the second official trailer for the new Steve Jobs movie last week, and over the weekend it began debuting the newest TV spot for the film. The new 30-second ad features some of the same glimpses of Michael Fassbender and Kate Winslet as Steve Jobs and Joanna Hoffman, but it's the first to showcase a sampling of lines from the reviews of some critics who have already seen the film. Also worth mentioning, one of the most interesting aspects of the new spot is the Mac's startup chime that's used to overlay and punctuate the short commercial.


The commercial cites reviews from places like Indiewire and The Playlist, which called the new movie "must-see one-of-a-kind cinema" and "a rush of blood to the head," respectively. Although a handful of critics have been able to see the film thanks to its premiere at Telluride, more and more will be adding their opinions in the coming weeks as the movie makes its Centerpiece debut at the New York Film Festival, and opens wider throughout October.

steve jobs film
Overall, the first impressions of the movie have been largely positive, with praise landing on Fassbender's portrayal of the former Apple CEO, leading to some early Oscar buzz for the movie. Still just under a month from its theatrical debut on October 9, the movie currently sits at a 90% on Rotten Tomatoes with nine positive reviews to one negative.


Check out the rest of the TV spots released by Universal in the playlist above.

Top Rated Comments

TWSS37 Avatar
112 months ago
The ad for the movie described it as "must see"??!?!?! I was not going to see this before but damn well going to now!
Score: 9 Votes (Like | Disagree)
erthquake Avatar
112 months ago
That shot of Fassbender reminds me of Ed Harris's Christof character in The Truman Show.
Score: 3 Votes (Like | Disagree)
67952 Avatar
112 months ago
Okay, but is a studio really going to release a trailer that has a quote that says the movie isn't a "must see"?
Score: 2 Votes (Like | Disagree)
dotnet Avatar
112 months ago
This movie would have never happened if Steve was still alive.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
112 months ago
This TV spot is based on reviews from a couple weeks ago, which Macrumors published an article when those reviews were written.

I'm excited about this movie, but do we really need an article on every little thing?
Definitely not, that's why this is the first TV spot we posted about. I thought the use of the mac bootup sound was particularly cool and thought people would like to check it out!
Score: 1 Votes (Like | Disagree)
Macyourdayy Avatar
112 months ago
That's how I felt about this trailer and another one I saw. The dramatics were overblown by a mile on Kate Winslet who was doing her best William Shatner impression, and "Woz" was a wall of words. I'm now curious to see how out of character Woz is going to be. He admits he wasn't the type to stand there and scold Steve. So of course in the movie he stands there and takes Steve to task...about pretty much everything...all at once. Okay. :rolleyes:

I know I'm going to watch it when it's on TV. I only venture out to theaters these days when there's a spaceship involved.
Cupertino.....we have a problem.....
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...