Apple Watch Magazine Tour Continues in Chinese Fashion Magazine 'YOHO'

The international debut of the Apple Watch in magazines across the world continues this week with the wrist-worn device making a cover appearance on Chinese fashion magazine YOHO. The upcoming April issue of the magazine features actor and pop icon Archie Kao wearing an Apple Watch Sport with a white band on the cover and showcases other fashion shots of the wrist-worn device in a related story.

Yoho China Apple Watch
Kao has been acting in Hollywood films and TV shows for nearly two decades, making regular appearances in series such as Chicago P.D., Power Rangers Lost Galaxy and CSI: Crime Scene Investigation. The actor was born in Washington D.C., but splits his time between living in Los Angeles and Beijing. He married Chinese actress Zhou Xun at a charity event in Hangzhou, China in July 2014.

Apple has been marketing the Apple Watch in a number of magazines over the past few months, including Self, Vogue, Style and East Touch, as it continues to position the wrist-worn device as a fashion item. Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th at the Yerba Buena Center for the Arts in San Francisco.

Related Roundups: Apple Watch, watchOS 2
Tag: YOHO
Buyer's Guide: Apple Watch (Caution)


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16 months ago
That's a fantastic photograph.
Rating: 4 Votes
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16 months ago
Great news for Apple if actors/celebrities are going to wear it!
Rating: 3 Votes
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16 months ago
The print design classes in China must be seriously lacking.

Oh wait. Apple taught us not to use relevant shading, colours, styling and drop shadows.

All good then!
Rating: 3 Votes
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16 months ago
Go Angela! Possibly the best print advertising they've ever done.. Someone else mentioned it in another thread, the watch is already iconic.
Rating: 3 Votes
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16 months ago
And this is showing off a Sport watch which puts a hole in the idea that Apple is only marketing to the 1%.
Rating: 3 Votes
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16 months ago
The watch looks too big on him.
Rating: 3 Votes
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16 months ago
*sigh of relief* Sweet that at least a few Apple fans and Apple Watch admirers posted ahead of me. Yesterday, I thought that I accidentally got into some Fandroid or anti-Apple forums related to this.

My wrist and money are ready.

Woz: "Apple Watch is an art."
iF Design Award Jury (the Design's Oscar Awards): "Apple Watch is already an icon."
Rating: 2 Votes
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16 months ago
I'm getting excited.

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Am I the only one who thinks this sounds weird? I wonder how my fiancee would like it if I said our wedding was going to be a charity event.


Ask her. I'll wait.
Rating: 1 Votes
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16 months ago

And this is showing off a Sport watch which puts a hole in the idea that Apple is only marketing to the 1%.


Except that in China being able to afford even the Sport watch probably puts one in the upper tier of income....maybe not 1% but probably top 10% if not less. Still 10% of a billion plus people is a large market.
Rating: 1 Votes
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16 months ago
As someone mentioned earlier, the watch looks large on his arm. This suggests that the smaller Apple Watch may not be attractive only to women. I was going to order the larger one, but now I want to see both on my wrist.
Rating: 1 Votes
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