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Some Bose Products Return to Apple Online Store After Two Month Absence
It still is not clear as to why Apple removed Bose products from its stores, but the decision may have had something to do with Apple's acquisition of Beats Electronics and a patent infringement lawsuit filed by Bose in July against Beats. That lawsuit was settled between Beats and Bose before Bose products disappeared from Apple's store shelves, which may indicate that the removal and reinstatement was a part of the discussions between the two companies.
Bose also signed a deal with the NFL to ban NFL players from wearing Beats headphones during games, which garnered comments from Beats co-founder Jimmy Iovine who stated that it made Beats "look like the underdog." Bose products were not the only products removed by Apple in recent months, as the company also pulled Fitbit products from its retail and online stores. Unlike Bose products however, Fitbit products have yet to return to the Apple Store.