Apple's iPhone Trade-In Program Expands to Italy

After it expanded to Germany in April, Apple has launched its iPhone trade-in program in Italy, reports 9to5Mac.

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The program gives customers the opportunity to trade in an older iPhone model and receive an Apple Store Gift Card worth up to €220, which can be used towards the purchase of a newer iPhone. On its end, Apple says that it will responsibly recycle devices that are traded in, making it a more environmentally conscious option than throwing a phone away.

First launched in the U.S. before the release of the iPhone 5s and iPhone 5c last year, Apple's iPhone recycling trade-in program has expanded to a number of countries including the UK, France, and Canada. Alternatively, the company also offers a mail-in recycling program that allows customers to send in an iPhone to receive store credit.

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25 weeks ago
that's good deal to trade in....but unfortunate not available for the country i live in :(
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25 weeks ago
I wonder how many Italians will be using the trade in to replace the phone they threw at a wall/floor/TV when their national team lost to Uruguay in the World Cup. Come to think of it, I wonder how many are shopping for a new TV to replace the one they broke when they threw the phone at it.

Sorry Italy. Forza!
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