Yahoo's Missed Opportunity with iOS 8 Weather Hints at Uncertain Future in Stocks App

iOS 8 will include a revamped Weather app with data provided by the Weather Channel instead of Yahoo, which previously powered Apple's weather app for years. This switchover of weather services allegedly was masterminded by former Yahoo board member and Weather Channel CEO David Kenny after he assumed his leadership role at the weather information company last year, reports Re/Code.

ios-weather-stocks
Kenny allegedly negotiated a deal with Apple that cut Yahoo out of the loop that provided weather data for iOS. In earlier iOS versions, Yahoo was the provider linked in the Weather app, but the actual meteorological data came from the Weather Channel. Kenny lured Apple away from Yahoo by offering a sweeter deal that included additional technology and more robust weather information than was made available to Yahoo. As a result, the Weather app in iOS 8 now includes a nine-day weather forecast, up from five days in iOS 7, details such as sunrise/sunset times and a new "Today" weather summary located at the bottom of the app.

Though Yahoo reportedly was in talks with Apple about featuring Yahoo services more prominently in iOS, the internet company didn't realize the Weather Channel was making a power play for iOS, and let this high-profile deal slip away.

“Yahoo had been renting ocean-front property for years and did not realize the lease was up, and the Weather Channel slipped right in and took it,” said a Yahoo exec, who said the company acted too late to save the deal. “It’s a high-profile loss.”

This provider change is a big blow to Yahoo, which as recently as April wanted to increase its role in iOS by making Yahoo the default search engine on iOS.

Apple's decision to drop Yahoo as it weather source also calls into question the search company's future involvement in the iOS Stocks app. Similar to earlier versions of the Weather app, the iOS Stocks app pulls its stock information from Yahoo Finance. Though not confirmed, some believe Apple could choose Bloomberg, CNBC or Reuters over Yahoo for its stock data in future versions of iOS 8.

Related Forums: iOS 7, iOS 8

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...

Top Rated Comments

azentropy Avatar
144 months ago
Still shocked that the weather app icon can't be made active (like clock) and display the current temp.
Score: 12 Votes (Like | Disagree)
nazaar Avatar
144 months ago
That stock app is just wasted space anyways.
Score: 11 Votes (Like | Disagree)
charlituna Avatar
144 months ago
As much nicer as this info is, I still side with those that feel they should dump the built in app all together and let us download what we want to use ourselves. Especially now that apps can create their own widgets so if we want the forecast summary in our Notification Center we can add it
Score: 10 Votes (Like | Disagree)
Davmeister Avatar
144 months ago
What do people still use Yahoo! for? Serious question. I am ignorant in this respect...
Score: 8 Votes (Like | Disagree)
BulletToothTony Avatar
144 months ago
as long as we get something better than "Today's high will be" I'm happy, sometimes i need to know what the temp is Right Now not 5 hours from now.

Edit* I'm talking about the iPad btw, I use an iPad Mini as a cellphone.
Score: 7 Votes (Like | Disagree)
SockRolid Avatar
144 months ago
... iOS 8 will include a revamped Weather app with data provided by the Weather Channel instead of Yahoo ...
Weather Channel guy: It’s a high-profile loss.

Yahoo: FML!

Apple: [ crickets ... ]

iOS 8 users: [ crickets ... ]
Score: 6 Votes (Like | Disagree)