Apple's annual developer conference in San Francisco.
Ashton Kutcher on Why He Chose to Play Steve Jobs
Ahead of its debut, actor Ashton Kutcher has taken to the Q&A site Quora to explain why he chose to take on the role of Steve Jobs.
In addition to the Quora post, the production company behind Jobs has been using other social media sites to promote the film. Over the weekend, the company posted a 15-second version of the trailer on the video version of Instagram.
"Jobs", which stars Ashton Kutcher as Steve Jobs and Josh Gad as Steve Wozniak, is one of several Jobs-related films in the works or already released. Back in April, rumor site Funny or Die released a rather poorly received "iSteve" comedy film starring Justin Long, who had played the "Mac" character in Apple's long-running "Mac vs. PC" ad campaign.
A third film is being written by Aaron Sorkin and is the official adaptation of Jobs' authorized biography by Walter Isaacson. The film, which is still in the early stages of development, is planned to encompass three 30-minute scenes showing Jobs backstage just prior to the launches of the original Mac, NeXT, and the iPod.