Tim Cook at D11: Executive Change Up Has Been "Great", Revamped iOS/OS X to Be Unveiled at WWDC

jonathan_iveWhile sitting down with AllThingsD's Kara Swisher and Walt Mossberg at D11: All Things Digital, Apple CEO Tim Cook was asked about the new iOS and whether it was what Jony Ive was working on. Cook confirmed, noting that the change was part of Apple's executive shakeup last fall.

Yes. What we did last fall was change things up — to really ramp up our innovation. The key in the post-PC era for having a great product is incredible hardware, incredible software, and incredible services, and to combine them so you can't tell what's what. The magic is at the intersection.

Cook went on to explain how Apple recognized that Ive had contributed significantly to the look and feel of Apple products over the years and that he could do the same for Apple's software as well. Swisher followed up by asking Cook about collaboration within Apple and whether that was why former Apple senior vice president Scott Forstall was ousted. Cook responded that the goal was simply to tighten the groups within Apple, which echoes his comments to Bloomberg in December.

I don't want to talk about people who aren't there. The whole concept is to tighten the groups even more, so we could spend more time finding magic at the intersection. Now it's seven months later, and I think it's been an incredible change. Craig is running iOS and OS X, which has been fantastic. Eddy is focused on services. It's been great.

Cook also confirmed that Apple is set to talk about the futures of both iOS and OS X at WWDC on June 10, which includes Ive's "more than skin deep" rumored redesign of iOS 7. Cook's full commentary can be found in our coverage, available here.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

xVeinx Avatar
156 months ago
I think we need a bigger picture of Jony for the article.
Score: 110 Votes (Like | Disagree)
Dulcimer Avatar
156 months ago
I enjoy it when Tim Cook gives interviews. They're always insightful and interesting. Knowing the people on this site, however, I'm probably in the minority. :/
Score: 29 Votes (Like | Disagree)
szw-mapple fan Avatar
156 months ago
I think we need a bigger picture of Jony for the article.

We need a flatter one.
Score: 18 Votes (Like | Disagree)
StuddedLeather Avatar
156 months ago
::screaming like a little school girl::

Revamped and iOS in the same sentence is everything I've been waiting to hear from Apple since iOS5. Don't disappoint us now.

I have confidence they won't!

This is exciting :apple:
Score: 12 Votes (Like | Disagree)
Icaras Avatar
156 months ago
I hope he gives it.

Nothing against Ives, but if he delivered the keynote, it probably would take 3 hours long at the pace he speaks.
Score: 11 Votes (Like | Disagree)
Peace Avatar
156 months ago
I hope we see Jony Ive at the keynote :D

I hope he gives it.
Score: 8 Votes (Like | Disagree)