Apple Adds 'Offers In-App Purchases' Disclosure for App Store Apps [Update: Now on iOS Stores]

angry_birds_in_app_purchaseAs noted by The Guardian, Apple today rolled out a new "Offers In-App Purchases" disclosure directly underneath the Buy/Free button for App Store apps supporting the feature. The addition helps make clear to potential purchasers that free or even paid apps may require additional purchases in order to unlock the apps' full functionality or for other benefits such as acquiring in-game currency.

The new tagline is currently only appearing in the desktop version of the App Store that sits within iTunes. For now, it's not shown in the iOS App Store app, nor does it appear on webpages for iOS apps.

Apple confirmed to The Guardian that the message is a new addition to the App Store. Its location – directly below the icon and "Free" button on each app's page – makes it even easier for people to identify that an app uses in-app purchases (IAP) before downloading it.

Apple just recently settled a lawsuit over the issue of children being able to make unauthorized in-app purchases sometimes totaling as much as thousands of dollars. With today's move, Apple is clearly attempting to make it even more clear to users before they download or purchase an app whether it includes In-App Purchase content.

The report notes that Apple could easily use the new disclosure to deploy a filter that would allow parents to restrict their children's downloads to only free apps with no In-App Purchase content, but the company has not yet taken that step.

Update: The notifications are now on the iOS App Store as well.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

Dr McKay Avatar
160 months ago
...or it should say "You should play with your kids instead".

Yes because all parents do is play with their kids, they never need the kids to be quiet for half an hour while you cook dinner etc.
Score: 21 Votes (Like | Disagree)
Adokimus Avatar
160 months ago
This is designed for stupid / ignorant / lawsuit happy people.

This comment is designed for people with a false sense of superiority.
Score: 14 Votes (Like | Disagree)
komodrone Avatar
160 months ago
...or it should say "You should play with your kids instead".
Score: 14 Votes (Like | Disagree)
Adokimus Avatar
160 months ago
Already a bunch of naysayers (pretty standard for any apple news), but I think this is great. I'm not worried about making accidental purchases, but I like having a quick way to know if I'm buying an entire app or if they are going to nickel and dime me for "add ons" or anything else. It's commendable to be creating more informed consumers.
Score: 12 Votes (Like | Disagree)
gnasher729 Avatar
160 months ago
Forgive my ignorance, but if you make an in-app purchase, doesn't it require your password? :confused:

Yes. Of course, some people _are_ stupid and give their kids a password and the kids know the credit card. More problematic, once you enter the password (to download a free app), it keeps working for 15 minutes. Which is excellent if you are looking for a dozen songs to download and don't have to enter your password each time, but bad if your kids can buy super power berries for $100 in a game.

An improvement to the password "15 minute" rule would be to allow no purchases more expensive than the original one. So: Free game -> no paid purchases. 99cent game -> no purchases over 99cent. That would stop the worst cases, but you can still download a dozen songs within fifteen minutes.
Score: 7 Votes (Like | Disagree)
slicecom Avatar
160 months ago
I'd like to see "Free" apps with in app purchases in a completely separate category from apps that are actually free/ad supported.
Score: 7 Votes (Like | Disagree)