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iTunes Festival 2012 Live Streaming App Appears on Apple TV

Back in May, Apple announced that its annual iTunes Festival in London would be moving to September for 2012, with the event once again offering 30 days of free concerts at The Roundhouse. While tickets to the shows have been awarded on a lottery basis, Apple this year is offering access to the concerts with a number of live streaming options including through the iTunes Festival website, through a dedicated universal iOS app, and through Apple TV.


For those interested in watching the shows on Apple TV, the company has just pushed out an automatic update adding the iTunes Festival app to users' set-top boxes, making it easy for users to access the shows from the main menu of the device.

This is not the first time Apple has experimented with delivering live content directly to the Apple TV, as the company earlier this year offered a live stream of a Paul McCartney concert through both iTunes and the Apple TV.

The 2012 iTunes Festival kicks off on September 1 with Usher and runs daily throughout the month until closing with Muse on September 30.

Top Rated Comments

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28 months ago
now just push out the HBO GO app......
Rating: 6 Votes
28 months ago
What about an app to watch the sept 12 event live on the apple tv ?
Rating: 5 Votes
28 months ago

now just push out the HBO GO app......


Seconded. This is the one thing I still want for the Apple TV.
Rating: 4 Votes
28 months ago
Just push out a full on television service already! Start your own if no one else what's come on board. I'd cut Comcast off, except for Internet, if this was possible. :apple:
Rating: 3 Votes
28 months ago
Yes! Can't wait to see the Killers!
Rating: 3 Votes
28 months ago
Great for music lovers :D
Rating: 2 Votes
28 months ago
Yea, vapid mainstream. :rolleyes:

Louder, please!! Give me more teens and 60-somethings singing about themselves....
Rating: 2 Votes
28 months ago

now just push out the HBO GO app......


Cable companies would never let you see anything with cable service so what's the point.

I wish they could have done this with the Olympics app

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Just push out a full on television service already! Start your own if no one else what's come on board. I'd cut Comcast off, except for Internet, if this was possible. :apple:


Not as easy as you think. There's huge legal issues due to contracts etc. they have to either wait for current contracts to run out and hope they can entice a change in SOP or get themselves named as a cable company so they can invoke said SOP. Neither one of which is easy.

Which is stupid on the part of the content companies. If they would play ball with Apple's iTunes store in terms of better quality, pricing and timing they could seriously cut back p2p by casual users who are peeved that Time Warner holdings doesn't post any shows until weeks after the box sets release etc

Imagine a system where you paid like $0.99 for 30 minute shows, $1.99 for 60 minutes and above for all three qualities, posted globally on more than one week after first OTA, your pick of streaming or downloading. Many folks would be fine with that. Especially if there was CC, alt language etc. and if the nets would count those funds alongside the ratings way better
Rating: 2 Votes
28 months ago
Nice. Now get BBC iPlayer on there (can't for the life of me understand how it's not already) and while they're at it an option to delete MLB.TV and WSJ live. What possessed them to include these in the UK version?
Rating: 2 Votes
28 months ago
Will you be able to stream ones you miss after the fact, or is this a live-only deal? I won't be available for some of the ones I want to see. :.(


Edit: Alright, from the FAQ: When can I watch the performances? You can watch the performances live or view them after the shows for a limited time.

Here's hoping "limited time" is measured in days and not hours.
Rating: 1 Votes

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