Apple's annual developer conference in San Francisco.
iTunes Festival 2012 Live Streaming App Appears on Apple TV
For those interested in watching the shows on Apple TV, the company has just pushed out an automatic update adding the iTunes Festival app to users' set-top boxes, making it easy for users to access the shows from the main menu of the device.
This is not the first time Apple has experimented with delivering live content directly to the Apple TV, as the company earlier this year offered a live stream of a Paul McCartney concert through both iTunes and the Apple TV.
The 2012 iTunes Festival kicks off on September 1 with Usher and runs daily throughout the month until closing with Muse on September 30.