Apple to Stream Live Paul McCartney Concert to iTunes and Apple TV

mccartney itunes concert
Apple today announced that it will be supporting Paul McCartney's new album release with a special free video stream of a live concert on Thursday, February 9 [iTunes Store]. The concert is not only being streamed via iTunes on Mac and PC, but will also be available directly on users' Apple TVs, signaling new efforts by Apple to increase the utility of its set-top box.

To celebrate the release of Paul McCartney's latest album — available now — we're streaming his exclusive performance at Capitol Studios on February 9 at 7 p.m. (PST). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV — just choose iTunes Live from the Internet menu.

The Paul McCartney promotion is not Apple's first foray into live streaming via iTunes, as the company has for the past several years hosted an annual concert festival in London. Apple has gradually ramped up its coverage of those concerts to include live video streaming through iTunes and even through an App Store app for the 2011 series.

While users could redirect the video from that app to an Apple TV via AirPlay, Apple's addition of the iTunes Live experience directly on the Apple TV itself for this Paul McCartney concert demonstrates how the company can deliver exclusive content to users' televisions and perhaps ultimately an Apple-branded television set in an easily-accessible manner.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

Shrink Avatar
175 months ago
Beatles suck.

Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

There is no arguing taste. I cannot criticize or evaluate current music as I know nothing about it. What little I have heard does not appeal to me - but that means nothing - it's just my taste.

The Beatles wrote music of the time. They were innovators, both musically and technically. Was every song great? Of course not. But their contribution to the development of music is,IMO, undeniable.

As far as Siri lecturing you on being nicer... well...no harm done.:D
Score: 8 Votes (Like | Disagree)
Sweetchilli Avatar
175 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.
So how does this effect the functional use of your computer or phone ??? If your not interested ignore it.

1 . The fact you say the Beatles suck brings your credibility into question.
2. If you weren't aware that iTunes is a huge part of apples business for 10 years. And apple tv and it's likely full tv successor, appear to be the next big thing that they are working on. Then you should climb out from under the rock.
3. How is broadcasting a live concert making a political statement ?

:confused:
Score: 8 Votes (Like | Disagree)
Mr. Gates Avatar
175 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

Whaaaaaaaa ...????




I would love for you to share with us YOUR taste in music !







You probably like Limp Bisquick or Lincoln Dork
Score: 7 Votes (Like | Disagree)
Benjamins Avatar
175 months ago
hmm Apple testing live broadcast?
Score: 7 Votes (Like | Disagree)
E.Lizardo Avatar
175 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

That's the most bizarre post I've seen in a long time.*shakes head*
Score: 6 Votes (Like | Disagree)
JAT Avatar
175 months ago
Is this the strange event in Feb?
Score: 6 Votes (Like | Disagree)