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Apple Turns on iTunes Match for Apple TV with New 'Music' Section


While Apple revealed as part of its notes on the new iTunes 10.5.1 beta 2 released earlier today that iTunes Match is now available for testing on Apple TV, the option is appearing not just for developers but also for regular users. The general public is unable to activate the feature, however, as subscriptions to iTunes Match must be initiated through iTunes 10.5.1, which has yet to see a public release.


The second-generation Apple TV has lacked a "Music" section on its main menu page because Apple has not offered any streaming music services, although users are currently able to stream music content from their computers via Home Sharing in iTunes. That option is accessed through the "Computers" section on the main menu page.

Related roundup: Apple TV

Top Rated Comments

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Posted: 32 months ago

The same way iOS devices have had the option and no way to subscribe. The software is ready before the service, and this is news?


Because it was not announced for ATV until today?

Now you don't need your computer on to stream music to the ATV - this has not been possible with the ATV2 until now. Seems like news to me.
Rating: 9 Positives
Posted: 32 months ago

The best thing about iTunes Match on the AppleTV is it shows that Apple is not afraid to allow the service to stream music without requiring it to also download the music at the same time. While technically it streams to iOS devices just fine, it also downloads the music in the background, preventing you from using it as a stream-only service.


I think it just hints that you may be able to have other things streaming to the ATV (and other devices) "from the cloud" - IE movies and TV shows.

One could only hope.
Rating: 4 Positives
Posted: 32 months ago

In other words, endorsed piracy.

Brilliant move by Apple, really.


It is, it allows the record industry to recover revenue from pirated Music long out the door.
Rating: 3 Positives
Posted: 32 months ago

I think it just hints that you may be able to have other things streaming to the ATV (and other devices) "from the cloud" - IE movies and TV shows.

One could only hope.

Apple certainly wants to do it, but it's up to the studios, unfortunately. With any luck Steve Jobs taught Tim Cook a thing or two about strongarming suits into doing Apple's bidding.
Rating: 3 Positives
Posted: 32 months ago

Big question for me.

It seems from what I am reading that with ATV2 and iTunes Match I can stream music from the cloud. If true thats awesome. My question is, my 2011 MBP has a cruddy 320gb HD, I could then conceivably delete all the music from my MBP and choose music from the cloud to my iPhone 4 right? My HD is full, mostly due to movies (iTunes should send me a thank you card lol) so my thought was when this goes live with movies, like it did with TV shows, I could, essentially, dump all the media from my physical drive and let it all come from the cloud.

Am I understanding correctly?


Your "understanding" is correct, but your decision making is horrible.

Hard drives are cheap as dirt. Hundreds of gigabytes of music is NOT. Why on earth would you delete your music to rely on the cloud? If you want to archive your music after iCloud has gotten it all, on say an additional HDD, and free up space on your active drive....then yes that is a reasonable decision.

But deleting your music because you think iCloud is that reliable, and because youre too cheap to buy drive to store it on, is ludicrous.
Rating: 3 Positives
Posted: 32 months ago
Big question for me.

It seems from what I am reading that with ATV2 and iTunes Match I can stream music from the cloud. If true thats awesome. My question is, my 2011 MBP has a cruddy 320gb HD, I could then conceivably delete all the music from my MBP and choose music from the cloud to my iPhone 4 right? My HD is full, mostly due to movies (iTunes should send me a thank you card lol) so my thought was when this goes live with movies, like it did with TV shows, I could, essentially, dump all the media from my physical drive and let it all come from the cloud.

Am I understanding correctly?
Rating: 2 Positives
Posted: 32 months ago

The best thing about iTunes Match on the AppleTV is it shows that Apple is not afraid to allow the service to stream music without requiring it to also download the music at the same time. While technically it streams to iOS devices just fine, it also downloads the music in the background, preventing you from using it as a stream-only service.


I think it just hints that you may be able to have other things streaming to the ATV (and other devices) "from the cloud" - IE movies and TV shows.

One could only hope.


Apple has already made TV shows iClouded. Purchased shows can be redownloaded on any iOS device and Mac, and even streamed (which I wish you could do on everything and not have to download) on Apple TV.
Rating: 2 Positives
Posted: 32 months ago

In other words, endorsed piracy.

Brilliant move by Apple, really.


It's not piracy if the original files were obtained legally - it is just upgrading the quality. ::p
Rating: 2 Positives
Posted: 32 months ago

You wouldn't. But they already have a record of the songs that you purchased through iTunes. You should at least be able to access those from your :apple:TV.


Ah, I get it. But if everything is purchased from iTunes (which I guess would be the case if you had iOS devices but never synced them to a computer) you wouldn't need match. It sounds like they just need to add support for listing purchased songs on the aTV if they don't have it already.

Accessed to music purchased through iTunes store is already available and has no extra charge, Match will only be needed for songs you got elsewhere.
Rating: 2 Positives
Posted: 31 months ago

Big question for me.

It seems from what I am reading that with ATV2 and iTunes Match I can stream music from the cloud. If true thats awesome. My question is, my 2011 MBP has a cruddy 320gb HD, I could then conceivably delete all the music from my MBP and choose music from the cloud to my iPhone 4 right? My HD is full, mostly due to movies (iTunes should send me a thank you card lol) so my thought was when this goes live with movies, like it did with TV shows, I could, essentially, dump all the media from my physical drive and let it all come from the cloud.

Am I understanding correctly?


You could conceivably delete all your content but the danger in that is that there is a clause in iTunes Match that says that Apple will only allow you to re-download your music as long as it is still available in iTunes. If the distributer delists it, you're screwed.

A better decision would be to relocate your iTunes library to an external hard drive, disconnect it and store it in a safe place as insurance. Every now and then, update your physical library on the external as you buy new music.
Rating: 2 Positives

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