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Samsung Reportedly Dethrones Apple as Top Smartphone Vendor in Q3 2011

Thursday October 20, 2011 8:38 am PDT by Eric Slivka

Just one quarter after it took the title of world's largest smartphone manufacturer, Apple has apparently been dethroned by Samsung, according to The Wall Street Journal.

Samsung Electronics Co. shipped more than 20 million smartphones in the quarter ended Sept. 30, a person familiar with the situation said Thursday, beating market leader Apple Inc. as well as Nokia Corp., the world's biggest cellphone maker by volume.

The South Korean company benefited from a push into the high end; demand is robust for phones that consumers can use to watch videos, download movies and send email. The company is also taking advantage of the popularity of Google Inc.'s Android operating system, while also stepping up production in Europe of phones using its own software and software from Microsoft Corp.

The comparison is a bit fuzzy as Samsung earlier this year halted public disclosure of its smartphone sales numbers, forcing observers to rely on unofficial sources and industry analysis.

Several observers have also noted that Samsung's number refers to shipments while Apple's refers to sales, although those metrics may not be vastly different. Apple's "sales" numbers actually refer to sales into the distribution channel rather than end users, and Apple noted during its earnings conference call that channel inventory had declined by 180,000 units quarter-to-quarter. That decline meant that actually sold approximately 17.25 million units to end users, compared to 17.07 million units delivered into the channel.

With Samsung apparently pushing over 20 million units into the channel last quarter, the company would have had to have significantly increased its channel inventory of devices still on store shelves in order to have not surpassed Apple even in sales to end users. Unlike the tablet market where Apple's competitors have flooded the market with shipments that have not been sold to end users, the smartphone market is established enough that channel inventories should be relatively stable and sell-through numbers should be relatively close to sell-in numbers.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

(View all)

mp0890

33 months ago

I would hope so.... At this point Apple hadn't put out a phone in 16 months.

Rating: 32 Positives

troop231

33 months ago

Quality > Quantity

Rating: 27 Positives

bbplayer5

33 months ago

Quality > Quantity

Which completely applies to this. GS2 is awesome and the Galaxy Nexus will sell a TON too. Apple better be remodeling.

Rating: 20 Positives

Oletros

33 months ago

I like watching peopple bashing one company when they had praised another one for the same exactly reason.

Ones praise Apple and bashh Samsung, others bash Apple and praise Samsung.

If they have stock in one I would understand it, but if they doesn't, I can't understand this "religious" positioning

Rating: 17 Positives

samcraig

33 months ago

Whatever - people will rationalize it all they want. If Apple sold more - they'd be praising Apple. Instead they are slighting Samsung.

Does anyone REALLY care either way? How does it affect you personally? Enjoy whatever phone you have.

Rating: 17 Positives

blyan

33 months ago

Uhh, yeah, kind of a no-brainer here. Q4 2011 ended before the 4S launch, so of course sales were way down. Everyone knew a new phone was imminent and so they held off. Not exactly shocking news.

Rating: 16 Positives

ChrisTX

33 months ago

People can, and will most likely speculate all they want. But the real reason here is the delay of the iPhone 4S. Q4 will tell a much different story.

Rating: 15 Positives

Stang68

33 months ago

Interesting. I guess Apple will be suing even more, now. :rolleyes:

Rating: 14 Positives

Funkymonk

33 months ago

If apple outsells

"Of course they do they are the absolute best everyone else isn't even trying it seems lol they're so stupid "

If not

"Its quality over quantity guys "

If apple changes a product

"They are so revolutionary they know what people want they are always pushing the boundary. Omg they're amazing "

If they don't

"Well it was already perfect. They don't have to change anything, its already perfect. The other guys that are constantly changing it up don't know what they're doing "

I could go on and on. Lol

Rating: 12 Positives

Stang68

33 months ago

You guys realize the United States release of the Galaxy S II is not factored into these numbers either, right? By your logic of the iPhone 4S not being factored in, it's (kind of) a wash.

Rating: 11 Positives

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