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Steve Jobs Continued Working on Apple's 'Next Product' Until Day Before He Died

PCMag.com points to comments from Masayoshi Son, CEO of Japanese carrier Softbank, revealing that Steve Jobs continued to work on Apple's "next product" at least up until the day before he died earlier this month. According to Son, Tim Cook cut short a meeting with Son following the iPhone 4S media event on October 4th to take a phone call from Jobs.
Son said, "I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, 'Oh Masa, sorry I have to quit our meeting.' I said, 'Where are you going?' He said, 'My boss is calling me.' That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."
Son, speaking in a public interview with U.S. Ambassador to Japan John Roos last weekend, went on to express admiration for Jobs, citing his dedication until the end as evidence for his incredible spirit and passion.


Son did not disclose what product it was that Jobs and Cook talked about, although he had previously mentioned that Jobs was intimately involved in plans for the next-generation iPhone that Apple is already working on. Jobs would obviously also have had input into other devices such as the iPad 3 that will make an appearance before the next iPhone, and he is said to have left Apple's pipeline with four years' worth of products that the company will use to plot its future.


Top Rated Comments

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62 months ago

I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?


You're right. Although I think Steve Jobs, in whatever official position, would still have been considered "the boss."
Rating: 54 Votes
62 months ago
Even CEO Tim still saw Steve as "The Boss".. awesome.
Rating: 40 Votes
62 months ago
He may have talked about the next product a little bit, but I'm sure he was actually calling to say goodbye. :(
Rating: 37 Votes
62 months ago
What a legend, some dedication.
Rating: 31 Votes
62 months ago

I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?


Tim Cook is CEO. The CEO works for the board of directors. The chairman of the board was at the time Steve Jobs. Thus, Steve was still the boss.
Rating: 28 Votes
62 months ago

I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?


Umm, he was the Executive Chairman of the Board, and thus Tim really still worked for him. :apple:
Rating: 22 Votes
62 months ago
It doesn't surprise me that Steve would be thinking about the product.

Nevertheless, it still seems obvious to me that Steve may have been calling to talk to Tim one last time. Obviously, Cook would assume Steve was calling about the product as he probably did regularly.

This call, MIGHT have been a bit different with just mild reference to the product.
Rating: 19 Votes
62 months ago

but who do the stockholders report to ??? :D

Their wives.
Rating: 14 Votes
62 months ago
Passion.
Rating: 13 Votes
62 months ago
Amazing

When most people would be drugged to their eyeballs to kill the pain, he was still dedicated to ensuring his baby was on the right course to survive after he was gone. That's dedication, strength, vision, and a buttload of stubborn.

Simply amazing.
Rating: 13 Votes

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